Fewer Tourists Choose U.S. Amid Policy Backlash

International tourism to the United states projected to fall in 2025 — a turnaround from previous forecasts of sustained higher rates. Research from Tourism Economics suggests that inbound travel will shrink by 5.5% due to rising political tensions and changes in border policy. In particular, Canadian tourist numbers are decreasing after the introduction of new tariffs, while flight reductions by airlines such as Air Canada reflect falling demand for U.S. leisure destinations.

Tighter enforcement at border checkpoints and controversial policy shifts have also raised concerns among European travellers. Travel advisories have been updated by governments in the UK, Germany and Denmark mentioning legal issues and detention risks as well. Incidents involving the detention of tourists over visa issues have further damaged the country’s image, especially among LGBTQ+ communities facing stricter entry declarations and growing legal uncertainty within certain U.S. states.

Declining trust in America as a place to go, more travelers are looking to places like Portugal and Greece as their new solution. Portugal offers vibrant coastal cities, historic landmarks, and mild weather year-round, while Greece provides stunning islands, cultural depth, and affordable accommodation. Both destinations benefit from stable political climates and simple visa procedures, making them especially attractive for travellers seeking safe and enriching alternatives to the U.S.

Asian countries are also rising in popularity. Japan continues to appeal with its mix of ancient temples and futuristic cities, and its reliable transport and visitor-friendly infrastructure make it ideal for solo or family trips. South Korea is emerging as a cultural hub with modern amenities, strong safety rankings, and a booming entertainment industry, drawing in travellers from North America and Europe looking for unique, immersive experiences.

The decline in U.S. travel signals a broader shift in global mobility priorities. Safety, respect for human right and ease of entry is now central aspect for destination choice. The U.S. becoming more predictable to foreign visitors means travel planning will likely migrate more towards countries that provide adventure and stability — not the risk of border issues or political sensitivity.