Discover Somerset This Summer by Bus with Your Canine Companion

The Summer Bus It initiative emphasizes the joys of travel, inviting everyone to experience Somerset’s picturesque countryside, historic sites, charming towns, and stunning beaches. With fares remaining at just £2 for any single journey, the campaign also encourages you to bring your dog along for free.

In the coming weeks, the campaign will highlight a variety of must-visit destinations and activities that are easily accessible by bus within the county. From coastal getaways to serene walks through lush landscapes, there's something for every traveler to enjoy.

The initial phase of the Bus It campaign, supported by the Somerset Bus Partnership, local communities, and Buses of Somerset, has already seen a significant increase in passenger numbers on four at-risk routes, with some routes experiencing up to a 50% rise in weekly ridership.

A spokesperson for Somerset Council highlighted the travel benefits, stating, "Our buses connect some of Somerset’s most beautiful locations and provide a cheap, convenient way to enjoy the countryside, which benefits both personal health and local businesses. Whether heading to the beach on the 28, exploring Exmoor on the 25, or visiting the Levels and South Somerset on the 54 and 58, well-behaved dogs travel for free, making it possible to have a great day out with your four-legged friend for under a fiver."

James Eustace, Commercial Director of Buses of Somerset, added, "With so many beautiful places to explore in Somerset, why not catch the bus to take in some of the county’s most stunning scenery? With the current £2 fare cap still in place this summer, passengers have the chance to take these journeys at exceptional value for money."

Somerset's Summer Bus It campaign not only provides an affordable way to explore the county’s top travel spots but also plays a crucial role in sustaining vital bus routes. By choosing the bus, residents and visitors can enjoy a variety of destinations and activities while supporting the local transport network.