Southwest Airlines' Week of WOW: A Bonanza of Travel Deals for 2024

By Ivan PetrenkoJan 9, 2024 23:30 PMNews
Share:
Southwest Airlines plane
Southwest Airlines plane. Source: unsplash

Southwest Airlines Co. has launched its Week of WOW 2024, a remarkable sales event offering up to 40% off on base fares, alongside enticing deals on hotels, car rentals, and vacation packages. This sale, one of the airline's most significant yearly events, runs from today through January 11, 2024, until 11:59 p.m. Pacific Time.

Travelers can take advantage of reduced prices on flights scheduled between January 30 and May 22, 2024. This discount applies before government taxes and fees and is subject to limitations, exclusions and closing dates. Detailed information was published in the press release.

Jonathan Clarkson, Vice President of Marketing at Southwest Airlines, emphasizes the company's commitment to affordable fares and flexible travel policies. The Week of WOW aims to deliver both, setting the stage for a year filled with travel adventures. Southwest Airlines, known for its Hospitality and flexible policies such as bags fly free, no change or cancel fees, and non-expiring flight credits, serves 121 airports across its vast network.

Beyond flight deals, the Week of WOW extends to other travel necessities:

  • Southwest Rapid Rewards® Credit Cards from Chase: From January 8 to February 5, 2024, cardholders can earn enhanced points on Southwest purchases. New cardmembers also have the opportunity to earn bonus points after meeting initial spending requirements.
  • Points Mystery Offer: From January 8 to February 23, 2024, customers can enjoy a surprise discount on Rapid Rewards points purchases.
  • Rental Car Savings: A partnership with Budget allows customers to save significantly on car rentals and earn extra points, valid for bookings completed by May 15, 2024.
  • Hotel Points Boost: Through February 23, 2024, customers can earn quadruple the Rapid Rewards points on hotel stays.
  • Uplift Partnership: Those booking a Wanna Get Away Plus® ticket using Uplift from January 8 to February 23, 2024, will benefit from a special $0 down offer.
  • Vacation Package Deals: Substantial discounts on domestic and international packages, including Hawaii, are available through February 23, 2024.

This Week of WOW is particularly appealing to the regular business traveler, who values efficiency and affordability. The deals on flights, car rentals, and hotels can significantly streamline travel plans and budgets. For family travelers, the vacation package deals and car rental savings offer a chance to plan an economical and enjoyable trip. Lastly, for the experienced personal traveler, the variety of options and destinations available through this sale opens up a world of new cultural and exotic experiences, aligning perfectly with their adventurous spirit.

Southwest's Week of WOW offers a rare opportunity for travelers of all types to plan ahead and save big, ensuring their 2024 travel experiences are as rewarding as they are economical.

Top Articles
Top 10 reasons for flight cancelation by airlines: a clear algorithm of actions to get compensation

Top 10 reasons for flight cancelation by airlines: a clear algorithm of actions to get compensation

Oct 16, 2025 16:22 PM
Smartphone with eSIM logo surrounded by travel essentials like flowers, map, camera, and sunglasses

Where to Buy eSIM at the Best Price: A Full Review of Tariffs and Options

Aug 8, 2025 10:54 AM

Internet on a Cruise: How to Avoid Huge Bills for Connectivity

Aug 6, 2025 09:14 AM

No More SIM Swaps: The eSIM Travel Solution You’ll Actually Use

Aug 4, 2025 16:51 PM
More News
Woman relaxing on a sun deck overlooking the sea at sunset

New Anantara Itinerary Lets Travelers Explore Thailand’s Islands by Land and Sea

Oct 29, 2025 00:31 AM
Lufthansa Boeing 747 taxiing at an international airport

Lufthansa Group Unveils Major Route Changes for Summer 2026

Oct 28, 2025 22:34 PM

New Mediterranean and Northern Europe Voyages Unveiled for 2027

Oct 28, 2025 21:28 PM

Widespread Strikes to Disrupt Air Travel Across Italy on October 29

Oct 28, 2025 04:42 AM
AirAsia X aircraft taking off against a cloudy sky

AirAsia X Announces Route Expansion and Fare Discounts for 18th Anniversary

Oct 28, 2025 03:35 AM
Crowds gather at decorated wooden stalls during a festive winter market in a European town square

From Markets to Museums: Barnsley’s Winter Side

Oct 27, 2025 22:37 PM
Airplane approaching runway against clear blue sky

Direct Flights Between Exeter and Manchester Return After Five-Year Gap

Oct 27, 2025 21:23 PM
Steam locomotive at a countryside station preparing for departure

Historic Steam Trains to Run Festive Routes from London

Oct 27, 2025 20:46 PM
Lufthansa aircraft approaching for landing against a clear blue sky

Daily Munich–Tokyo Flights Strengthen Europe–Japan Travel Links

Oct 27, 2025 19:39 PM

City of Coventry Marks Blitz Anniversary with Public Events

Oct 26, 2025 23:32 PM

West Midlands Outlines Dates for 2025 Christmas Light Switch-Ons

Oct 26, 2025 22:26 PM
Workers carrying out railway maintenance with heavy equipment

Train Travel in Calabria Faces Major Changes During Modernization Works

Oct 25, 2025 22:49 PM
Hands holding a carved Halloween pumpkin with a glowing smile

From Pumpkins to Palm Trees: Halloween Comes to the Caribbean Coast

Oct 25, 2025 20:33 PM
Plane approaching runway at Nantes Atlantique Airport with mountains in the distance

Nantes Atlantique launches winter 2025/2026 schedule with new European and long-haul routes

Oct 25, 2025 07:24 AM
Lone tree bending in strong wind during a storm in Germany

Storm Disrupts Travel Across Germany as Winds Reach 130 km/h

Oct 25, 2025 06:47 AM

Berlin Gains Extra Winter Connection to Amman

Oct 25, 2025 05:31 AM

Muscat welcomes Slovak tourists with new charter flights from Bratislava

Oct 24, 2025 21:28 PM
Walt Disney Studios water tower with Mickey Mouse ears under cloudy sky

Disney Expands Beyond Theme Parks with New Community Project in California

Oct 24, 2025 20:35 PM
Passengers boarding a Ryanair aircraft at the airport

Ryanair Adds Bratislava–Pisa Route to 2026 Summer Schedule

Oct 24, 2025 19:43 PM
Close-up of soft beige and white pillows on a neatly made hotel bed

New JW Marriott Opens in Tokyo’s Takanawa Gateway Area

Oct 24, 2025 17:29 PM
Crowd enjoying a live concert under stage lights in Edinburgh

Edinburgh Reveals Plans for December’s Night Afore Show

Oct 24, 2025 00:36 AM
Airplane preparing for departure at a busy international airport terminal

Ljubljana Airport Adds New Winter Routes to Southern and Northern Europe

Oct 23, 2025 23:44 PM

Norse Atlantic Airways launches first nonstop route between Stockholm and Bangkok

Oct 23, 2025 19:37 PM

Storm Benjamin Eases, but Travellers Urged to Stay Cautious as Weather Shifts Across Europe

Oct 23, 2025 18:22 PM
Iberia aircraft on the runway at Madrid Airport before departure

Türkiye connects with Spain and Latin America through new Iberia-Pegasus partnership

Oct 23, 2025 15:45 PM
The historic façade of a Fairmont hotel under a clear sky

Fairmont’s "Special Happens" Brings Local Traditions into Modern Travel

Oct 23, 2025 00:38 AM