Eurovision 2024 in Malmö: easyJet and SAS Shine with Special Campaigns

By Ivan PetrenkoMay 9, 2024 10:30 AMNews
A statue of a blue and yellow dog in front of a building
A statue of a blue and yellow dog in front of a building. Source: unsplash

As the Eurovision Song Contest 2024 kicks off in Malmö, Sweden, airlines easyJet and SAS are going the extra mile to ensure fans arrive in style and spirit. With Malmö set to host the renowned musical competition, both airlines have launched unique campaigns to celebrate the event and welcome thousands of visitors to the city.

easyJet Elevates Eurovision Experience: As the official airline partner of the Eurovision Song Contest, easyJet has truly embraced the festive spirit. The airline organized a special talent show aboard a flight from London Gatwick to Copenhagen, complete with sequins, sing-alongs, and a guest appearance by Drag Race star Tia Kofi. Catherine Donald, a member of the Organisation Générale des Amateurs de l'Eurovision (OAGE), described the flight as "the ultimate treat for any Eurovision fan," highlighting the airline's commitment to delivering a memorable experience.

In response to the overwhelming demand from Eurovision enthusiasts, easyJet has increased its seat capacity by over 10% to and from Copenhagen. This year, the airline expects to transport approximately 40,000 European visitors for the contest. The convenient connection from Copenhagen Airport to Malmö via direct rail service underscores easyJet’s role in facilitating easy access to the event’s festivities.

SAS Sparkles with AI-Generated Campaign: Not to be outdone, SAS has introduced an innovative AI-generated campaign created by Swedish AI artist Stephanie Löwenstein. This campaign features unique imagery and the slogan "We bring Europe to Malmö," which is displayed across major airports, outdoor screens in Copenhagen and Malmö, and on SAS's digital platforms. Paul Verhagen, EVP & Chief Commercial Officer at SAS, expressed enthusiasm about showcasing the region's charm to visitors, reflecting the airline's dedication to enhancing the Eurovision experience.

The Eurovision Song Contest is more than a musical event; it's a cultural phenomenon that brings together nations in a celebration of music, diversity, and unity. This year’s theme resonates through the efforts of easyJet and SAS, each contributing to the spectacle that Eurovision promises to be. With such initiatives, both airlines not only enhance the travel experience but also amplify the excitement surrounding one of Europe’s most beloved events.

Top Articles
Top 7 resorts for a girls' trip in the Caribbean: with gorgeous beaches, top-notch spas, plenty of activities and exceptional accommodations

Top 7 resorts for a girls' trip in the Caribbean: with gorgeous beaches, top-notch spas, plenty of activities and exceptional accommodations

Jul 12, 2024 19:15 PM
What to do if I miss my flight: a guide for passengers, what to do if you miss your flight and when you can get compensation

What to do if I miss my flight: a guide for passengers, what to do if you miss your flight and when you can get compensation

Jul 12, 2024 12:45 PM

Top 10 UK airlines: which British carriers were the best in terms of reliability, price, comfort, reputation and other criteria

Jul 12, 2024 08:15 AM

Top 9 cheap hotels in Las Vegas: from the iconic "pyramid" with amazing shows and casinos to tranquil lakeside oases with pools and spas

Jul 11, 2024 19:05 PM
More News
Three of the many British Airways aircraft, parked at Bournemouth Airport

British Airways Sweepstakes: Win 1 Million Avios and Custom Luggage

Jul 12, 2024 23:30 PM
View of a historic street in the South West, showing buses, cars, and old buildings with a church in the background

Bus Workers Strike to Disrupt Travel Plans in South West

Jul 12, 2024 22:30 PM

Severe Tail Strike Incident for LATAM Boeing 777-300ER in Milan

Jul 12, 2024 21:30 PM

Airbnb Hosts Scrutinize Social Media Before Approving Bookings

Jul 12, 2024 20:32 PM
American Airlines and Delta planes at airport

American Airlines Plane Cancels Takeoff After Tire Burst and Fire Incident

Jul 12, 2024 18:30 PM
Air New Zealand Dreamliner wing above clouds

A Decade of Innovation: Celebrating Air New Zealand's Dreamliner Milestone

Jul 12, 2024 17:30 PM
Eiffel Tower in Paris at sunset

Juneyao Air Launches Budget Flights to Paris for the 2024 Olympics

Jul 12, 2024 16:30 PM
Delta Airlines aircraft on the tarmac being guided by ground crew

Emergency Landing: Delta Flight DL153 Diverted to London Gatwick

Jul 12, 2024 14:35 PM
Wing of an easyJet airplane against a colorful sunset sky

easyJet Pilots Keep Passengers Updated with Euro 2024 Scores Mid-Flight

Jul 12, 2024 12:30 PM

Qatar Airways Adjusts Flight Schedules to and from Toulouse

Jul 12, 2024 10:30 AM

Transatlantic Flights Where You Arrive Before You Depart

Jul 12, 2024 09:30 AM
Alaska Airlines plane in flight against a blue sky

Alaska Airlines Launches Promotion with Up to 50% Discounts on International Flights

Jul 12, 2024 08:30 AM
white turkish airlines plane

Airlines Halt Flights to Mali Due to Jet Fuel Shortage

Jul 12, 2024 07:30 AM
Ryanair plane at airport

Ryanair Reaches 30 Million Passenger Milestone at Birmingham Airport

Jul 12, 2024 06:30 AM
people inside airport building

Former TSA Agent Indicted for Tulsa Airport Bomb Hoaxes

Jul 12, 2024 05:30 AM

Arajet to Add 20 International Routes from Punta Cana

Jul 12, 2024 04:30 AM

American Airlines Boeing 737 Blows Tires During Takeoff in Florida

Jul 12, 2024 03:30 AM
Traveler in a busy urban street with motorbikes

European Strikes: How They May Affect Your Paris Olympic Trip Plans

Jul 12, 2024 02:30 AM
Alaska Airlines Embraer ERJ-175

Alaska Airlines Unveils 50% Off Partner Award Flights to Sunny Destinations

Jul 12, 2024 01:30 AM
View from the plane window during the flight

Exploring Multi-City Trips and Saving Money

Jul 12, 2024 00:30 AM
A train crossing a bridge against a blue sky

Upcoming Rail Closure on Merseyrail’s Southport Line: Key Information for Travelers

Jul 12, 2024 00:05 AM
Sunset view of the Florence, Italy

Florence: A Pedestrian Paradise

Jul 11, 2024 23:30 PM

Durham Fringe Festival 2024: A Must-Visit for Travelers

Jul 11, 2024 22:30 PM

Milos: Greece's Hidden Gem

Jul 11, 2024 21:30 PM
Olympic rings with mountains in the background

Paris Airport Workers Threaten Strike Ahead of 2024 Olympics

Jul 11, 2024 20:30 PM
Thunderstorm: Lightning in the sky

Lightning Strikes on Planes: How Worried Should Passengers Be?

Jul 11, 2024 19:30 PM