Southwest Airlines' Week of WOW: A Bonanza of Travel Deals for 2024

By Ivan PetrenkoJan 9, 2024 23:30 PMNews
Share:
Southwest Airlines plane. Source: unsplash

Southwest Airlines Co. has launched its Week of WOW 2024, a remarkable sales event offering up to 40% off on base fares, alongside enticing deals on hotels, car rentals, and vacation packages. This sale, one of the airline's most significant yearly events, runs from today through January 11, 2024, until 11:59 p.m. Pacific Time.

Travelers can take advantage of reduced prices on flights scheduled between January 30 and May 22, 2024. This discount applies before government taxes and fees and is subject to limitations, exclusions and closing dates. Detailed information was published in the press release.

Jonathan Clarkson, Vice President of Marketing at Southwest Airlines, emphasizes the company's commitment to affordable fares and flexible travel policies. The Week of WOW aims to deliver both, setting the stage for a year filled with travel adventures. Southwest Airlines, known for its Hospitality and flexible policies such as bags fly free, no change or cancel fees, and non-expiring flight credits, serves 121 airports across its vast network.

Beyond flight deals, the Week of WOW extends to other travel necessities:

  • Southwest Rapid Rewards® Credit Cards from Chase: From January 8 to February 5, 2024, cardholders can earn enhanced points on Southwest purchases. New cardmembers also have the opportunity to earn bonus points after meeting initial spending requirements.
  • Points Mystery Offer: From January 8 to February 23, 2024, customers can enjoy a surprise discount on Rapid Rewards points purchases.
  • Rental Car Savings: A partnership with Budget allows customers to save significantly on car rentals and earn extra points, valid for bookings completed by May 15, 2024.
  • Hotel Points Boost: Through February 23, 2024, customers can earn quadruple the Rapid Rewards points on hotel stays.
  • Uplift Partnership: Those booking a Wanna Get Away Plus® ticket using Uplift from January 8 to February 23, 2024, will benefit from a special $0 down offer.
  • Vacation Package Deals: Substantial discounts on domestic and international packages, including Hawaii, are available through February 23, 2024.

This Week of WOW is particularly appealing to the regular business traveler, who values efficiency and affordability. The deals on flights, car rentals, and hotels can significantly streamline travel plans and budgets. For family travelers, the vacation package deals and car rental savings offer a chance to plan an economical and enjoyable trip. Lastly, for the experienced personal traveler, the variety of options and destinations available through this sale opens up a world of new cultural and exotic experiences, aligning perfectly with their adventurous spirit.

Southwest's Week of WOW offers a rare opportunity for travelers of all types to plan ahead and save big, ensuring their 2024 travel experiences are as rewarding as they are economical.

Top Articles

Top 10 reasons for flight cancelation by airlines: a clear algorithm of actions to get compensation

Oct 16, 2025 16:22 PM

Where to Buy eSIM at the Best Price: A Full Review of Tariffs and Options

Aug 8, 2025 10:54 AM

No More SIM Swaps: The eSIM Travel Solution You’ll Actually Use

Aug 4, 2025 16:51 PM

Not Just a Suitcase: My Personal Checklist for Smart Travelers in 2025

Mar 3, 2025 18:00 PM
More News

Frankfurt Airport’s Terminal Train Is Back

Jun 16, 2026 05:06 AM

Madrid Gets a Direct Toronto Link

Jun 16, 2026 04:53 AM

Brussels Kicks Out Rental E-Scooters

Jun 16, 2026 03:47 AM

Majorca Airport Strike Could Hit Flights

Jun 15, 2026 22:54 PM

Ireland Gets a UK-Free Route to France

Jun 13, 2026 07:51 AM

Zante Flights Face a Turtle Curfew

Jun 13, 2026 07:48 AM

Luton Airport Express Gets Better Trains

Jun 13, 2026 07:35 AM

Souvenir Passport Stamps Can Backfire

Jun 13, 2026 07:22 AM

Ryanair Family Seat Fees Face UK Probe

Jun 13, 2026 07:19 AM

Balearics Could Ban Full-Face Veils

Jun 13, 2026 07:06 AM

Gatwick Gets Night Trains for Early Flights

Jun 13, 2026 06:53 AM

Four Seasons Plans a Second Yacht

Jun 13, 2026 06:47 AM

Berlin Gets Direct Sofia Flights

Jun 13, 2026 06:34 AM

Jet2 Opens Early Winter Sun Sales

Jun 13, 2026 06:21 AM

Nantes Gets a Direct Canada Link

Jun 13, 2026 06:18 AM

Passport Doodle Forces Last-Minute Flight Change

Jun 13, 2026 06:05 AM

Madrid Gets Its First Nobu Hotel

Jun 12, 2026 22:02 PM

Etihad Adds Eight Summer Routes

Jun 12, 2026 21:59 PM

KLM Adds Flexibility for Long-Haul Trips

Jun 12, 2026 21:46 PM

Stockholm Is Getting an Underground Hotel

Jun 12, 2026 21:33 PM

Passengers Caught in Baggage Mix-Up Scheme at Toronto Pearson

Jun 12, 2026 21:27 PM

Europe Border Queues Could Hit Trips

Jun 11, 2026 22:44 PM

A French Island Retreat Reopens Near Bandol

Jun 11, 2026 22:31 PM

Power Banks Face Tougher Flight Rules

Jun 11, 2026 22:28 PM

Finnair Puts Turku and Tampere Back on the Map

Jun 11, 2026 22:15 PM

Sardinia Beach Trips Now Need a Plan

Jun 11, 2026 22:02 PM