New Luxury Hotel Project Enhances Estepona’s Appeal

A new chapter in Andalusia’s luxury tourism is unfolding as Bahía Estepona prepares to open its doors in mid-2026. The hotel, which will join The Meliá Collection brand, is set to emerge on the shores of El Padrón Beach following a full-scale renovation. The property has 134 beautifully appointed rooms and suites, which hope to redefine coastal hospitality at Estepona whilst fitting with the brand's strategy of up scaling in premium Spanish properties.

The development marks Meliá Hotels International’s first venture under The Meliá Collection on the Costa del Sol. This expansion comes amid a broader trend of luxury repositioning within the region. In addition to elegant beachfront accommodation, the hotel will include landscaped gardens, wellness amenities, and several dining options, reflecting a growing demand for experiential stays that blend comfort with cultural identity.

This project offers a compelling alternative to more crowded hotspots along the southern coast. Estepona’s growing prominence—paired with the arrival of an internationally recognised luxury brand—brings a refined atmosphere for those seeking both tranquillity and access to high-end services. Its location provides a quieter base while still being within reach of Marbella, Mijas, and Málaga.

This development may also influence travel trends in favour of slower, more immersive tourism. Guests will be able to explore whitewashed Andalusian streets, participate in cultural activities curated by the hotel, or simply unwind by the Mediterranean. The diversity of nearby attractions means travellers can create dynamic itineraries without sacrificing restfulness or authenticity.

As the south coast of Spain changes, Bahía Estepona exemplifies a movement toward high end, culturally based tourism across the board. For travellers, this means more thoughtful hospitality, less saturation, and a chance to experience Andalusia in a way that feels both luxurious and grounded in place. The opening in 2026 could mark a pivotal moment in Estepona’s rise as a leading destination for sophisticated travel.