Delta Air Lines Introduces Shake Shack Burgers for First Class Passengers
Delta Air Lines is teaming up with Shake Shack to bring its iconic burgers to first-class passengers, starting December 1. The collaboration allows travelers departing from Boston on flights longer than 900 miles to pre-order the popular burgers as part of their onboard dining experience, marking a first for the airline.
Passengers will enjoy Shake Shack’s signature cheeseburger, featuring a 100% Angus beef patty topped with cheese and served on a toasted potato bun. Delta’s Managing Director of Onboard Service, Stephanie Laster, highlighted the alignment of values between the two brands, emphasizing the focus on service excellence and community support. Shake Shack’s Global Licensing President, Michael Kark, echoed the sentiment, celebrating the partnership as a way to "take their beloved cheeseburger to new heights."
Expansion Plans Across the U.S.
Delta plans to roll out the Shake Shack offering to additional cities in 2024, giving more travelers access to this unique culinary treat. To enjoy the meal, passengers must pre-order it at least 24 hours before departure through the Fly Delta app or via email, starting seven days before their flight. This initiative emphasizes customization, as passengers can modify their entrée choices directly within their booking.
Enhancing the Onboard Experience
The partnership comes as part of Delta’s broader strategy to differentiate itself in the competitive airline industry by enhancing its onboard meal service. Innovative dining options are increasingly becoming a point of focus for airlines aiming to improve customer satisfaction. Collaborations with well-known brands and chefs, such as Air France’s partnership with Michelin-starred chef Dominique Crenn, are setting new standards in in-flight dining.
Delta’s move signals a growing trend where airlines blend premium service with comfort food, appealing to both brand loyalty and customer preferences. This partnership not only elevates Delta’s offerings but also reflects a broader industry shift towards curated and memorable in-flight dining experiences.