Return to health: How wellness travel became the main tourist trend in 2023
In 2023, the travel business got a new lease of life after the pandemic restrictions were lifted. At the same time, several new travel trends began to emerge this year.
Experts note that the number of wellness trips is now beginning to grow significantly. This type of travel includes spa treatments, yoga classes, fun culinary experiences, etc., and hotels are beginning to offer wellness packages that include meditation classes and personal training, according to the New Orleans City Business.
Culinary evolution is becoming another popular trend in tourism. Recently, travel cuisine has been shifting its focus to health with adaptive menus. These menus are designed to promote health and well-being by incorporating herbs, roots, and other plant substances that help our bodies cope with stress.
According to experts, the transition to modular hotels is also becoming increasingly popular. As a rule, this is a room built using prefabricated modules or blocks. These modules are usually built off-site and then transported to the hotel, where they are assembled to create the final structure. Each module serves as a self-contained living space with its own amenities and features.
Electric car travel is also gaining popularity, combining the joy of open roads with environmentally friendly transportation. Electric vehicles minimize carbon dioxide emissions and provide a quieter and smoother ride, improving the overall travel experience. The appeal of this trend lies in achieving the perfect balance between an eco-friendly choice and the excitement of new destinations.
Slow travel is becoming a popular trend, where travellers are invited to enjoy local culture and traditions, going beyond superficial tourism. By taking a slower pace, travellers can get to know the essence of each destination. Experts note that this approach encourages travellers to appreciate the journey itself, focusing on quality experiences rather than trying to tick off numerous destinations.
Increasingly, tourists are being offered hybrid travel, which combines air travel with alternative modes of transportation. This inventive approach is expanding travel options, allowing explorers to combine the convenience of air travel with the sophisticated experiences of land-based exploration. In addition, as the global community becomes more environmentally conscious, travellers are actively seeking ways to reduce their carbon footprint. According to research, using trains instead of airplanes for short distances can reduce a traveller's carbon footprint by up to 90%.
A relatively new travel trend is sleeping in. The trend addresses an aspect of travel that is often overlooked: quality rest. Travellers are now looking for destinations that prioritize sleep, offering a tranquil environment and accommodations to promote restorative sleep. Tourists are offered seaside hotels that synchronize with the rhythm of the ocean waves to high-tech rooms equipped with personalized technology to improve sleep.
Set-jetting transports travellers to the environments of their favourite movies and TV shows. These places have a special appeal as visitors follow in the footsteps of their favourite characters and scenes from movies. This new trend ignites fans' passion for storytelling, turning travel into an immersive journey that allows them to experience the magic of on-screen worlds.