Philippine agency appropriated monuments of other countries and was forced to apologise
A Philippine advertising agency got into a scandal by "appropriating" the sights of other countries. The agency tried to attract as many tourists as possible by fraudulently using the name.
The commercial, filmed as part of the country's new tourism campaign "Love the Philippines", featured footage from other countries. This was reported by The Guardian.
The advertising campaign was launched on 27 June and a scandal erupted in a matter of days. An analysis by the Fact Check Agence France-Presse team confirmed that the video shows places in Brazil, Indonesia, Switzerland, and the United Arab Emirates.
As a result, the Department of Tourism (DOT) was forced to announce that it had launched an investigation. The video was removed from the agency's social media.
Initially, the department stated that it had requested proof of originality and ownership of all materials used repeatedly in the video, and the agency repeatedly assured that everything was in order.
DDB apologised for the use of foreign footage, calling it an "unfortunate oversight on the part of the agency".
"Proper vetting and approval processes should have been strictly followed. The use of foreign video footage in the Philippines' advertising campaign is highly inappropriate and contrary to the DOT's objectives," DDB said in a statement.
The video was created with private, not public funds, DDB said.