Emirates Skywards Enhances Member Benefits with Global Retail Redemption Options

By Ivan PetrenkoApr 22, 2024 06:30 AMNews
White and red airplane on mid air
White and red airplane on mid air. Source: unsplash

Emirates Skywards, the acclaimed loyalty program from Emirates and flydubai, has introduced a significant enhancement to its rewards scheme. In collaboration with Valuedynamx, the program now offers a "pay with points" option, allowing members to use their miles for purchases beyond flights. This development comes as part of the newly launched Skywards Miles Mall, which provides an extensive array of digital gift card options at over 500 global brands.

Members can now spend their miles accrued from flights with Emirates, flydubai, and various partner airlines and lifestyle partners on everyday items. This real-time redemption is available in major markets such as the United Arab Emirates, United Kingdom, United States, Australia, and India, significantly broadening the utility and appeal of Skywards miles.

Valuedynamx and Emirates: A Partnership Expanding Consumer Choice

James Berry, Managing Director at Valuedynamx, expressed enthusiasm about the partnership's expansion. He highlighted the alignment with consumer demand for versatile loyalty program benefits, stating that the new Pay with Points capability enables spending at leading retailers across multiple markets. This move is intended to meet the evolving needs of consumers, reinforcing Emirates Skywards' position as a leader in comprehensive and rewarding customer experiences.

Dr. Nejib Ben Khedher, Divisional Senior Vice President of Emirates Skywards, also commented on the enhancement. He noted the growth in partnership with Valuedynamx and the opportunity for members to engage with popular brands across the program's active regions. The focus remains on delivering a seamless customer experience and setting new benchmarks in reward offerings.

About Emirates Skywards

Emirates Skywards serves as the loyalty backbone for the Emirati flag carrier, featuring three tiers of membership status: Blue, Silver, and Gold. Each level offers distinct benefits, ranging from priority check-in and lounge access to additional luggage allowances and bonus miles. This structured approach ensures that as members ascend through the tiers, they unlock increasingly valuable perks.

The introduction of retail redemption options marks a strategic move to diversify the ways in which loyalty points can be utilized, enhancing the overall value of the Skywards program. With these changes, Emirates not only aims to reward its frequent flyers but also to enrich their shopping experiences, making every mile earned more versatile and beneficial.

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