Car Hire Extras Still Catch Travellers Out

By Ivan PetrenkoJun 30, 2026 21:26 PMNews
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Driver standing beside a rental car on a road
A Which? survey found 13% of car hire customers paid more than quoted, showing why road-trip rentals need checks beyond the headline price. Source: unsplash

Holidaymakers are still being caught by car hire charges that are not clear at the first quote stage, according to a new Which? survey. The consumer group says some renters only discover the real cost once extras, age-related fees, insurance pressure or additional-driver charges appear later in the booking process or at the rental desk.

What the Which? Survey Found

  • Survey size: more than 3,600 recent car hire customers.
  • Extra charges: 13% paid more than first quoted.
  • Survey period: February and March.
  • Hertz test: additional-driver fee was not clearly shown during booking.
  • Hidden cost found: £144 per week for an extra driver.
  • Goldcar: lowest overall score, at 48%.
  • Goldcar renters: 28% reported additional charges.
Driver holding the steering wheel at sunset
Hidden add-ons, extra-driver fees and insurance costs can make car hire more expensive than the first quote shown online. Source: unsplash

Which? says unclear car hire pricing remains a problem more than a decade after the CMA asked major firms to show key costs upfront. The latest findings point to fees that can be easy to miss, including older-driver charges, insurance costs and extra-driver fees. In one Hertz test, the additional-driver cost was not shown during the main booking flow, while Goldcar said it would look into reported service concerns.

The findings matter most for road trips, resort stays and family holidays where a car looks cheaper than taxis or public transport. Before booking, travellers should check the full rental conditions, driver age rules, fuel policy, insurance excess, deposit, mileage limit and extra-driver charges. Screenshots of the original quote can also help if a later charge looks wrong.

Rows of rental cars parked outside a dealership
Car hire customers are still facing unclear charges, with some fees only appearing later in the booking process or at the rental desk. Source: unsplash

A low headline price is not enough to judge a car hire deal. The safer choice is the one where fees are visible before payment, not explained at the counter after a flight. Anyone booking for peak summer dates should compare the final price, not the first one shown, and leave time at pick-up to question anything added.

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