Wizz Air Expands App-Based Ordering Across Its Fleet
Wizz Air has introduced a new digital cabin system developed with Immfly and gateretail, combining onboard retail, passenger interaction and operational data in a single platform. The airline has begun rolling out Bluetooth-based in-seat ordering across its fleet of more than 260 Airbus A320 and A321 aircraft. A six-month trial on five UK-based aircraft is also exploring additional connectivity features.
Passengers who download the Wizz Air mobile app before travelling can browse and buy food, drinks and other onboard products directly from their own device, even without internet access. Orders are sent to cabin crew via Bluetooth, which may reduce waiting times and allow purchases to be placed earlier in the flight. The system follows earlier testing and is now being introduced across the airline’s aircraft.
“This launch is about rethinking what the onboard experience looks like in a low-cost environment. We are investing in smart, scalable technology that gives customers more control and more choice, from ordering at their seat to staying connected in the air. At the same time, it helps our crews deliver a faster, more seamless service. We are constantly exploring smarter ways to operate our fleet and deliver more for our customers, and this is a clear example of that approach in action."
Alongside the Bluetooth rollout, Wizz Air is testing a limited connectivity solution on selected UK aircraft. The trial allows passengers to pay for inflight entertainment content such as films, music, podcasts and games, while also enabling messaging services and live payment authorisation. The technology relies on Immfly’s onboard server combined with satellite connectivity provided through Iridium’s network.
Services being tested onboard
- Bluetooth in-seat ordering via mobile app
- Paid inflight entertainment content
- Messaging functionality during flight
- Real-time payment authorisation
- Access to flight and destination information
For people travelling on short and medium-haul routes, ordering items from their seat may make onboard purchases easier without waiting for trolley service. The connectivity trial could also allow access to entertainment or messaging during the flight on selected aircraft. These changes may be noticeable on routes where passengers rely on mobile devices for entertainment during journeys of several hours.
The programme reflects wider efforts by airlines to test digital tools that simplify onboard service while keeping operational costs stable. If the test is extended, the same system could appear on more aircraft. This would allow passengers to order food or access entertainment using their own phone, instead of waiting for standard onboard service.
