Air Canada Introduces Musical Travel Guides for Paris, Barcelona, and Amsterdam

By Ivan PetrenkoMay 6, 2024 15:30 PMNews
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Stylish headphones with brown leather accents and metallic ear cup
Stylish headphones with brown leather accents and metallic ear cup. Source: unsplash

In a novel approach to travel, Air Canada has launched a series of musical travel guides curated by celebrated Québec artists, providing a unique auditory journey to three of Europe's most enchanting cities: Paris, Barcelona, and Amsterdam. This innovative project, part of the airline's 'Un air de chez nous' initiative, showcases the deep connection between music and place, offering travelers a fresh way to explore these destinations through the eyes and ears of local artists.

Charlotte Cardin, Alexandra Stréliski, and Sarahmée, three prominent figures in the Québec music scene, have each crafted playlists that reflect their personal experiences and favorite spots in these cities. This collaboration invites travelers to experience the cities as these artists do, blending sightseeing with soundscapes that capture the essence of each locale.

An Auditory Journey Across Europe

The artists' contributions transform the conventional travel guide into an auditory exploration. Charlotte Cardin reveals her cherished haunts in Paris, mapping out the city's allure through tracks that resonate with her memories of the City of Light. In Barcelona, Sarahmée's selection highlights the vibrant street art and cultural vibrancy of Poblenou, offering songs that echo the artistic spirit of the area. Meanwhile, Alexandra Stréliski's playlist provides a soundtrack for cycling through Amsterdam, featuring soothing melodies that complement the city's relaxed atmosphere.

Why Music Matters in Travel?

Martine Boulerice, Director of Brand Marketing – Québec and Aeroplan at Air Canada, explains that music is a powerful tool for exploration. It not only accompanies us to our destinations but also helps evoke and preserve the memories of our travels. This initiative leverages music's evocative power to enhance the tourist experience, making familiar places feel new and uniquely personal.

The musical guides by Cardin, Stréliski, and Sarahmée are more than just playlists; they are a novel way to experience the rhythm and pulse of Paris, Barcelona, and Amsterdam.

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