SAS Embraces Diversity with Pride Celebrations Across Scandinavia

This summer, Scandinavian Airlines (SAS) is inviting travelers to join the vibrant Pride celebrations in Oslo, Stockholm, and Copenhagen. In partnership with the Pride events in these cities, SAS is not only participating in parades but also hosting various activities to engage with communities and customers. The airline's new initiative, "You Be You," will spotlight personal stories of diversity within the company, emphasizing its commitment to inclusivity and equality.

From June 19 to June 29, Oslo will kick off its Pride festivities, followed by Stockholm from July 29 to August 3, and culminating in Copenhagen from August 10 to August 18. Each city offers a unique experience, with colorful parades, cultural events, and an atmosphere of celebration and solidarity. SAS's involvement ensures that visitors can enjoy a seamless travel experience while participating in these vibrant events.

SAS's history of supporting the LGBTQ community is well-documented. In 2010, the airline made headlines by hosting the first same-sex marriage on a flight between Stockholm and New York. Their commitment to diversity is also highlighted through past campaigns like "Love is in the Air" and the "SAS Gay Crew Guide."

Travelers flying with SAS during these Pride weeks will have the chance to experience the airline's dedication to inclusivity firsthand. The "You Be You" campaign will be a significant feature, offering insights into the diverse lives of SAS employees through engaging stories and interviews. This initiative underscores SAS's year-round commitment to creating an environment of openness and tolerance.

Whether you're heading to Oslo, Stockholm, or Copenhagen, joining the Pride festivities with SAS promises a memorable travel experience. Embrace the spirit of Pride, explore these beautiful cities, and enjoy the unique blend of cultural celebrations and LGBTQ solidarity that each destination offers.