Hotel Stays in NFL Cities Get Interactive Twist for Visitors
Marriott Bonvoy, in partnership with actor Adam Devine and six international artists, has introduced "Keysakes," a collection of NFL-themed hotel keycards. The keycards provide guests with the chance to access the 2026 Marriott Bonvoy Super Bowl Sleepover Suite at Levi’s Stadium. Cities hosting significant NFL matches will feature the program, providing visitors with an interactive element tied to the sport. The initiative reflects a growing practice in travel that integrates accommodation with cultural or sporting activities.
Marriott Bonvoy has joined with artists to produce a one-of-a-kind series of collectible hotel keycards that link travel with sports. Each Keysake is created by a selection of international artists, including:
- Anastasia Inciardi (U.S.)
- Hola Lou (Mexico City)
- Denni Simpson (Dublin)
- Melissa Kitty (London)
Travelers can obtain Keysakes through hotel stays, pop-up events, or digital platforms. Guests at select Marriott Bonvoy properties near NFL games in New York City, Philadelphia, Baltimore, Mexico City, Dublin, London, Madrid, and Berlin receive physical keycards with their rooms. Pop-up events in these cities provide opportunities to collect additional keycards and interact with artists. Events are scheduled in Philadelphia on October 5, New York City in late October, Berlin the week of November 7, and Baltimore on December 7, offering structured experiences for participants.
Digital Keysakes provide opportunities for travelers who are unable to attend in person. Fans have the option to design personalized keycards online, with each submission counting as an entry for the Super Bowl Sleepover Suite contest, limited to one digital keycard per week. The option provides global access, allowing travelers to engage with NFL activities without being on site. For visitors, it offers a flexible way to combine travel with cultural and sporting activities, without the need to attend host cities physically.
“Keysakes are more than memorabilia – they unlock moments that turn into memories and memories that become keepsakes. At its heart, this is what Marriott Bonvoy is about: expanding the travel experience in ways that stay with people long after the journey ends."
The Keysakes program illustrates how travel can incorporate interactive and cultural elements beyond standard lodging. It gives visitors the opportunity to participate in local events, collect unique items, and engage with international sports during their travels. For those traveling, the program highlights how hotel stays can complement wider itineraries, providing a richer and more memorable experience of cities during key sporting occasions.