Surprise tours and music tourism: the main travel trends in 2024
"Surprise travel" may become a major trend in 2024. A survey of 27,000 travelers in 33 countries conducted by Booking.com found that 52% "aspire" to book a surprise trip where everything up to the place of arrival is a mystery.
Over the past decade, more and more surprise travel companies have sprung up, and the element of mystery tempts travelers to seek a new way to see the world, The Week writes.
Mongolia and Nairobi included in Lonely Planet's list of the best travel destinations
In its report for 2024, Lonely Planet predicted the 50 best countries, regions, cities in the world, the most profitable and the most environmentally friendly destinations to visit this year. The ranking includes Mongolia, the Trans-Dinaric Bicycle Route of the Western Balkans, Nairobi in Kenya, Spain and the Midwest, and the United States.
According to the survey "Unpack '24: Travel Trends", more than half of travelers have researched or booked a trip to a destination "after seeing it on a TV show or movie", and one in four admitted that TV shows and movies "influence their travel plans even more than before". In fact, travelers say that TV shows influence their travel decisions more than Instagram, TikTok and podcasts.
Music tourism is "accelerating"
Travel technology company Amadeus has published its fourth report on travel trends. According to the latest data and leading industry information, five trends will dominate travel in 2024: music tourism, standalone business class fares, influencers becoming agents, artificial intelligence developing, and aircraft with electric vertical takeoff and landing being prepared.
Music tourism is a trend that is expected to "accelerate" in 2024.
Fine dining and leisure in the UK
PoB Hotels' market trends report "Cultivating Luxury" shows that taste-based vacations and an increase in home stays in the UK were among the key findings of 2024. Food and beverage is "by far the most central" to the "attention span" of domestic travelers, driving an impressive 82% of their interests. A significant 54% of high net worth individuals (HNWIs) plan to enjoy "three or more" UK vacations next year, reflecting a "significant increase over the previous 12 months." And a significant 27% of affluent/high income travelers expect to travel to the UK for "three or more nights" next year.
Cultural exploration and quirky cities
"Cultural exploration" will be "more of a priority than ever" for travelers, according to Skyscanner in its 2024 Travel Trends report.
As for the destinations that whet the appetites of potential tourists, the metasearch engine and travel agency noticed an increase in searches for "quirky cities" such as Vigo in Spain (+1235%) and Bydgoszcz in Poland (+313%).
Traveling with a "sense of purpose"
The founders of the luxury travel company Black Tomato predict that in 2024, travelers will seek to travel with a "sense of purpose." As time demands are constantly increasing, so is the desire to make traveling truly meaningful.