Saudi Arabia Welcomes Over 100 Million Tourists in 2023: A Milestone in Tourism Growth

By Ivan PetrenkoFeb 13, 2024 10:30 AMNews
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Desert landscape, Al Ula Saudi Arabia
Desert landscape, Al Ula Saudi Arabia. Source: unsplash

Saudi Arabia's tourism landscape is witnessing a remarkable transformation, marking a significant milestone in 2023 with over 100 million tourists gracing the kingdom. This figure represents a blend of 77 million domestic and 27 million international visitors, underscoring a burgeoning interest in Saudi's rich cultural heritage and its burgeoning leisure tourism sector.

Steady Domestic Numbers and a Surge in International Visitors

While the number of domestic tourists remained stable at 77 million, the same as in 2022, the spike in international visitors by 11 million showcases the kingdom's growing appeal on the global stage. Tourism Minister Ahmed bin Aqeel Al Khateeb attributes this success to a robust strategy envisioned by Crown Prince Mohammed bin Salman aimed at attracting 150 million tourists by 2030, split between 80 million domestic and 70 million international visitors.

Economic Impact and Future Aspirations

The economic ripple effect of this tourism boom is palpable, with total spending reaching SAR 100 billion ($26.67 billion) last year. This financial infusion into the local economy is a testament to the kingdom's efforts in diversifying its economic landscape, moving beyond oil dependency.

Defining a Domestic Tourist

The Saudi tourism ministry adopts a broad definition of a domestic tourist, encompassing residents' activities within the country, whether on a domestic trip or part of an outbound journey. This inclusive approach captures the full spectrum of travel within the kingdom.

Leisure vs. Religious Tourism

Historically known for its religious tourism, attracting pilgrims for the hajj and umrah, Saudi Arabia is now making strides in leisure tourism. From new hotels and festivals to sports events and ambitious giga-projects, the kingdom is crafting a diverse tourism portfolio. Data from the first half of 2023 shows a significant shift towards leisure travel among Saudis, with 45% of all domestic trips aimed at leisure, up from 40% in 2022 and 36% in 2021.

International Tourism Dynamics

The composition of international tourism is evolving, with leisure travel making up 20% of visits, an increase from 15% in 2022 and 9% in 2021. This shift indicates a broader interest in exploring Saudi Arabia beyond its spiritual significance.

Innovative Projects and Increased Spending

Prominent figures like John Pagano, CEO of Red Sea Global, are exploring ways to enhance the visitor experience, particularly for religious travelers. By offering additional family vacation options, the kingdom hopes to tap into a vast market seeking a comprehensive travel experience.

E-Visa Program and Stopover Visa

Facilitating access to the kingdom, Saudi Arabia has expanded its eVisa program to include 63 countries and special administrative regions. Moreover, a 96-hour stopover visa incentivizes international travelers to explore the country further, boosting tourism and cultural exchange.

Looking Ahead

As Saudi Arabia continues to evolve its tourism sector, the kingdom is not just aiming for higher visitor numbers but is also enhancing the quality and diversity of experiences offered. With ambitious goals and strategic developments underway, Saudi Arabia is steadily positioning itself as a globally competitive destination that transcends traditional travel expectations.

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