New SIRO Boka Place Brings Active Travel to Montenegro’s Coast
SIRO Boka Place, a property that combines accommodation with structured fitness and recovery services, has begun operating in Porto Montenegro’s Boka Bay. The hotel, developed by Kerzner International, becomes the second location under the SIRO brand and its first in Europe. Opening in April 2025, the venue provides 96 rooms, suites, and apartments designed for guests who wish to keep health routines on track while travelling.
Facilities include a 1,600‑square‑metre Fitness Lab equipped for functional and strength training and a Recovery Lab that offers physiotherapy, compression therapy and other evidence‑based treatments aimed at easing post‑exercise fatigue. An outdoor 25‑metre pool with a retractable roof supports year‑round swimming. Guestrooms feature sleep‑enhancing beds, blackout curtains, in‑room yoga mats and space set aside for stretching or light exercise. Guided hikes, water sports sessions and small‑group workouts are available, each matched to differing ability levels.
Boka Bay, with its stunning setting on the edge of the Mediterranean, is the perfect base for bold adventures and meaningful transformation. With Destination Fitness, we’re turning the outdoors into a training ground like no other, a place to push limits and unlock both mental and physical strength.
The opening broadens choices for travellers who prefer to integrate wellness with leisure rather than separate the two. Visitors can schedule training or recovery appointments and then continue their itineraries without losing momentum in personal health targets. Growing numbers of tourists now factor in sleep quality, access to nutritious meals and opportunities for low‑impact exercise when selecting destinations, indicating a gradual change in mainstream travel behaviour.
Positioned within Porto Montenegro’s marina district, the hotel is a short walk from restaurants, retail outlets, galleries and beach clubs, allowing guests to move easily between cultural activities and wellness commitments. Local residents can purchase monthly memberships that grant use of the gym, pool and hydrotherapy zones, reflecting a shared model sometimes adopted by urban hotels. The arrangement may appeal to long‑stay visitors or remote workers who require consistent facilities while exploring the Adriatic coast.
Industry observers view the launch as part of a wider shift toward health‑centred travel infrastructure. By offering organised fitness sessions, evidence‑based recovery options and straightforward access to everyday conveniences, SIRO Boka Place illustrates how hospitality operators are responding to demand for balanced itineraries. For visitors to Montenegro, the hotel provides a template for seeing the country’s landscapes and coastal towns while maintaining routines that support physical and mental wellbeing.
