New Campaign Promotes Affordable UK Bus Travel

By Ivan PetrenkoMay 22, 2024 07:30 AMNews
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A driver sitting in the bus
New campaign highlights bus benefits. Source: unsplash

A new marketing campaign aimed at promoting bus travel has launched across the region. The initiative, marked by the slogan "GET YOUR BUM ON BOARD," seeks to encourage people to opt for bus transportation by highlighting the £2 single fare. This campaign is part of a broader effort to promote sustainable travel options within the community.

The campaign's key message emphasizes that bus travel is an accessible and economical choice for everyone, regardless of their destination. The initiative aims to raise awareness and increase ridership, ultimately contributing to a more sustainable future.

Residents will soon notice the campaign’s presence on various platforms, including radio, billboards, digital screens, video content, and social media. The promotional materials invite the public to share their experiences using the hashtag #BumOnBoard.

Elaine Taylor, a bus driver from Percy Main, features prominently in the campaign's video content, where she welcomes passengers on board. Her participation highlights the friendly and welcoming nature of bus travel, adding a personal touch to the campaign.

The campaign’s vibrant and lively approach is designed to capture attention and make a lasting impression. By advocating for affordable and eco-friendly travel options, the campaign hopes to encourage more people to consider using buses for their daily commutes and travel needs.

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