LATAM Bolsters Lima-Aruba Route with Additional Flights for Summer 2024

By Ivan PetrenkoJan 27, 2024 21:27 PMNews
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LATAM plane at Aeroporto Internacional de São Paulo-Guarulhos
LATAM plane at Aeroporto Internacional de São Paulo-Guarulhos . Source: unsplash

In a significant move to cater to the growing demand for travel between South America and the Caribbean, LATAM Airlines has announced an increase in the frequency of its direct service from Lima, Peru, to Oranjestad, Aruba. This expansion, set to commence in July 2024, aims to enhance connectivity and travel options for passengers, showcasing a robust recovery and growth in the post-COVID era.

Expanding Flight Schedule for Enhanced Travel Flexibility

LATAM Airlines, capitalizing on the success of its Lima to Aruba route, will introduce an additional flight, augmenting its current schedule of three weekly flights. Starting July 2024, travelers can enjoy a new Monday flight, alongside existing Thursday, Saturday, and Sunday flights. The Airbus A320, with a capacity of 174 seats, will facilitate this increased service, bringing the weekly passenger count close to 700. The updated flight timings are as follows:

  • AUA - LIM: Departure at 18:45, Arrival at 21:40
  • LIM - AUA: Departure at 12:00, Arrival at 17:05

This strategic decision aligns with LATAM's commitment to providing more flexible travel options, especially in light of the strong market demand from South America.

Aruba's Welcoming Response and Market Insights

Ronella Croes, CEO of the Aruba Tourism Authority, expressed enthusiasm over the added flight frequency, noting the significant demand from South American markets. The move reflects the success of joint marketing efforts by ATA and its Aruba partners. Market analysis reveals Peru as the primary market for these flights, followed by Chile, Argentina, and Brazil.

LATAM's Expanding Presence in Brazil

Parallel to this expansion, LATAM has been strengthening its position in Brazil. Overcoming the challenges of the pandemic, the airline has surpassed its pre-COVID traffic levels as of November 2023. With the addition of 17 new aircraft to its Brazil operations and an increase in connectivity due to relaxed regulations, LATAM is set to grow its market share significantly. Holding a 40% domestic and 24% international market share in Brazil, the airline is also gaining traction with its loyalty program, ranking as the world's fourth-largest.

Conclusion: A Boost for Regional Travel

LATAM's expansion of its Lima-Aruba route and its robust growth in Brazil are indicative of a strong recovery and commitment to enhancing travel experiences. These developments are poised to boost regional tourism and offer travelers more options and flexibility in their journey.

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