It's not just about the price: what passengers will pay attention to when booking tickets this year

By TravelWiseFeb 28, 2024 06:32 AMNews
Share:
It's not just about the price: what passengers will pay attention to when booking tickets this year
Numerous reports indicate that passengers prioritize comfort and sustainability when booking travel in 2023 and 2024. Source: Freepik.

The airline industry is evolving rapidly, introducing new trends and innovations that change our travel experience. Accordingly, passengers prioritize various factors throughout the year. Numerous reports indicate that passengers prioritize comfort and sustainability when booking travel in 2023 and 2024.

"In recent years, popular European vacation destinations have witnessed a surge in extreme weather events, including wildfires, floods, and heatwaves that have broken numerous climate records. Against this backdrop, the Euromonitor Sustainability Index 2023 report shows that almost 80% of travelers are willing to pay at least 10% extra for environmental features of travel, despite the ongoing cost of living crisis," reports SimpleFlying.

Meanwhile, according to the SITA Passenger Insight 2023 report, sustainability has come to the forefront as passengers recognize that technology is critical to optimizing travel and minimizing environmental impact. SITA's research shows a growing interest among passengers in airlines that use technology to achieve their sustainability goals. This opinion is shared by 64% of passengers, which is a significant increase from 52% in 2022.

In addition to the growing support for sustainable technologies, passengers emphasize the importance of education. Nearly half of SITA's respondents expressed a desire for airlines to inform passengers about the environmental impact of travel and the measures the industry is taking to reduce its environmental footprint. For example, SITA's report showed that almost three out of every five passengers want to understand what clean jet fuel is.

It is promising that more than half of passengers believe that the air transport industry is making sufficient progress in achieving its sustainability goals. It is worth noting that the aviation industry has committed to achieving zero carbon emissions by 2050.

"The latest ASAP Tickets study, published in the International Travel & Health Insurance Journal (ITIJ), showed that passengers are willing to pay more for more comfortable flights. In a recent survey on consumer travel habits, 93% of air passengers expressed a willingness to pay for an upgrade during a flight that increases convenience and comfort, despite the overall increase in travel costs.

The study, conducted by ASAP Tickets and Skylux travel agencies, involved more than 1,000 adult respondents. The study showed that the most popular additional service among the participants was checked baggage. Approximately a quarter (26%) of respondents expressed a willingness to pay for this additional service.

Other popular add-on services include flight insurance (20%), which provides coverage in case of unexpected flight interruptions, as well as seat selection (18%), extra baggage (10%), and extra legroom (8.6%). Alex Weinstein, founder of ASAP Tickets, told ITIJ that passengers "still prioritize travel over other expenses, and we can currently see increased demand for affordable luxury" in the travel sector in 2024."

Top Articles
Top NYC hotels with gorgeous rooftop pools: 8 perfect places to relax in the heat by the water with drinks and stunning views

Top NYC hotels with gorgeous rooftop pools: 8 perfect places to relax in the heat by the water with drinks and stunning views

Apr 17, 2024 08:05 AM
Top 15 best resorts for snowboarding: from stratovolcano slopes and the biggest halfpipe to fantastic terrain parks

Top 15 best resorts for snowboarding: from stratovolcano slopes and the biggest halfpipe to fantastic terrain parks

Apr 16, 2024 14:03 PM

Top 9 cabins for rent in Texas: from chic cabins for two and beautiful homes with hot tubs to gorgeous country cottages

Apr 16, 2024 08:08 AM

Charming Copenhagen: how to organize the best trip to the noble capital of Denmark

Apr 15, 2024 14:03 PM
More News
Person standing near airliner

Exciting New Airline Routes Launched This Week

Apr 17, 2024 12:30 PM
WestJet plane flying in the sky

WestJet Adjusts In-flight Service Amid Labour Dispute

Apr 17, 2024 12:00 PM

Hilton Honors Achievers at 2023 Americas Development Awards

Apr 17, 2024 11:36 AM

Lithuania Achieves FAA Category 1, Poised to Expand Air Operations in the US

Apr 17, 2024 10:30 AM
Airplane at airport gate during sunset with ground crew and equipment

Temporary TSA PreCheck® Enrollment at Lehigh Valley Airport This April

Apr 17, 2024 09:30 AM
White blue and red delta airways airliner on flight under white and blue cloudy sky

Delta Flight Delayed at Gatwick Due to Emergency Slide Deployment

Apr 17, 2024 08:30 AM
Hotel room in a dark style

Marriott Expands European Presence with 100 New Properties by 2026

Apr 17, 2024 07:32 AM
White and blue passenger plane in flight

United Flight Returns to Chicago After Lavatory Threat

Apr 17, 2024 06:30 AM
A person pointing at a location on a map

Middle East Tensions Escalate: Impact on Regional Air Travel

Apr 17, 2024 05:30 AM

Traveling with Fresh Produce in the U.S.: What You Need to Know

Apr 17, 2024 04:34 AM

JetBlue's Financial Struggles: A Potential Threat to Frequent Flyer Miles

Apr 17, 2024 03:30 AM
Spirit Airlines aircraft on the tarmac during a gloomy day, with one plane taking off in the background

Turbulence at Fort Lauderdale: A Spirit Airlines Dispute Takes Flight

Apr 17, 2024 02:33 AM
Qantas airplane on the runway with other aircraft in the background

Qantas Reroutes London Flights Amid Middle East Tensions

Apr 17, 2024 01:30 AM
Curly brown hair close-up

Delta Air Lines Passenger's Clever Hack Causes Distress for Fellow Traveler

Apr 17, 2024 00:30 AM
Olympic rings afloat near the city

Summer 2024 Travel Trends Unveiled: What to Expect

Apr 16, 2024 23:30 PM

National Geographic Orion Unveils Spectacular Mediterranean Summer 2025 Voyages

Apr 16, 2024 22:30 PM

Omitlán de Juárez Joins UNESCO's Comarca Minera Geopark, Championing Community-Driven Conservation

Apr 16, 2024 21:36 PM
Boat tour past picturesque houses

CroisiEurope Introduces New Hotel Barge Cruise Experience in Belgium

Apr 16, 2024 20:30 PM
Japan flag against blue sky

Airbnb Invests $1 Million in US-Japan Rural Tourism Exchange Program

Apr 16, 2024 19:33 PM
Two men in suits shaking hands

Europ Assistance Italy and Costa Cruises Renew Partnership

Apr 16, 2024 18:30 PM
A traveler's flat lay with camera, sunglasses, passport, and world map

Travel Advisory Update: Heightened Security Measures Amid Israel-Iran Tensions

Apr 16, 2024 17:34 PM
Travel tips sign

5 Effective Tips to Maximize Your Travel Budget in 2024

Apr 16, 2024 16:30 PM

Pete Davidson and Colin Jost’s Staten Island Ferry Set to Transform into Roving Hotel

Apr 16, 2024 15:36 PM

Navigating Summer Travel 2024: Trends, Tips, and Timing

Apr 16, 2024 14:30 PM
People at a gathering raising their hands in a sign of participation or agreement

G7 Summit Condemns Iran's Attack on Israel, Pledges Support and Seeks Stability

Apr 16, 2024 13:32 PM
Black and yellow bird standing on tree branch

Citizen Science and Technology: Protecting Costa Rica's Rainforest Wildlife

Apr 16, 2024 12:30 PM