Christmas fever: hotels prepare for increasing demand

In the run-up to the Christmas and New Year holidays, hotel owners around the world are witnessing an increase in demand. People are booking rooms in advance for the peak dates.

According to a study conducted by business analysts, there is a surge in demand during the Christmas and New Year period in major destinations around the world. In particular, the occupancy rate of hotels globally during the Christmas and New Year weeks has already reached 23%, writes Travel & Tour.

This represents a 10% increase compared to the same period last year. This holiday season, occupancy rates around the world are exceeding those of 2022. In turn, this indicates renewed confidence in travel and a preference for warmer climates in leading destinations.

Leaders in hotel occupancy by destination:

Los Cabos, Mexico: 77%

Cape Town, South Africa: 71%.

Phuket, Thailand: 69%

Cancun, Mexico: 69%

Honolulu, Hawaii: 64%

Tokyo, Japan: 61%

Maldives: 59%

Sydney, Australia: 58%

Taipei, Taiwan: 58%

Kahului, Hawaii: 57%

The most popular destinations in the Asia-Pacific region (APAC):

Phuket: 69%

Tokyo: 61%

Maldives: 59%

Sydney: 58%

Bali: 51%

Bangkok: 51%

Osaka: 50%

Melbourne: 47%

Mumbai: 44%

Singapore: 42%

It is noted that Sydney saw a significant increase of 29% compared to 2022, securing a higher position on this year's list, while Osaka also saw an increase in demand, which grew by 16% compared to 2022.

Analysts note that this holiday season, travelers seem to favor sun, nature, gastronomy, and culture, contributing to the high occupancy rates in Asia Pacific and Latin America.

The data also shows that travelers continue to book accommodation close to their planned travel dates, with 56% of travelers worldwide booking hotel rooms within a week of their trip - a 4% increase from 2022. This provides an opportunity for hoteliers to capitalize on last-minute demand.