British Airways is betting on China: what is it connected with
British Airways, the largest air carrier in the UK, plans to expand its workforce of Chinese-speaking employees. Consequently, the company, currently employing 50 flight attendants in China, aims to double its staff.
Calum Leming, the Chief Customer Officer of British Airways, informed the media that the additional flight attendants would be allocated between Beijing and Shanghai. The flagship carrier is keenly interested in the growth of the aviation market in China and catering to travelers from Japan, as reported by Quartz.
The mid-February period holds particular significance for British Airways in China, as it actively pursues a recruitment initiative, aiming to establish the second-largest international hub for flight attendants after India, just before the Lunar New Year.
British Airways in China, a member of the International Airlines Group, has consistently emphasized its commitment to serving Chinese travelers. Since 2017, the airline has provided Chinese-language support at gates and in Terminal 5 at Heathrow Airport, along with developing tailored menus and in-flight entertainment for flights to China.
Looking forward, the company has formed partnerships with local carriers like China Air for domestic flights. However, the Covid-19 pandemic has significantly impacted travel to China, and the recovery has been gradual.
Despite the challenges, experts highlight the enduring popularity of the premium travel segment.
Calum Leming, BA's Chief Customer Officer, underscores that there is heightened interest from premium travelers, especially during the summer and holiday seasons. The company anticipates that this trend will persist during the Chinese New Year.