Torino Opens to Travelers as 2025 European Capital of Smart Tourism
Torino has officially been named the European Capital of Smart Tourism for 2025 by the European Commission, an award celebrating innovation in sustainable and accessible travel. The city was chosen for its innovative approach to embedding digital technologies, green infrastructure and inclusive tourism services within the visitor experience. This recognition echoes Torino’s consistent long term approach to shifting its identity — from industrial heartland into a smart urban tourism model in Europe.
The title recognizes that this city is intent on merging cultural preservation and economic development. Artificial intelligence and virtual reality are being used in new ways at museums, NETA provides digital navigation for over 50 languages. Also, platforms such as Turismabile bring very detailed data on the relevance of access to attractions and hospitality services so that everyone has the same chance to arrive. These innovations show how Torino is actualising its tourism sector in consonant with the latest calls for flexibility, inclusivity and eco-responsibility.
Torino’s recognition brings global attention to a destination that’s already reinventing its urban fabric. Landmarks like the Lingotto building, once a car factory, now serve cultural and commercial purposes, while disused rail facilities like OGR have transformed into creative spaces. This transformation enables tourists to have easy reach at multifunctional public areas, cultural events and adaptive reuse sites that narrate the historical development of a city in a contemporary perspective. Green spaces like Parco Dora provide scenic environments for festivals, outdoor activities, and local experiences.
Nature-based escapes will have expanded outdoor options through projects like Routes to Nature that now provide about 159 km of walking and cycling trails for travellers. The CoronaVerde route, in particular, connects urban parks to regional UNESCO heritage sites, making it ideal for slow tourism and environmentally conscious travel. This connectivity between city and countryside increases Torino’s appeal for travellers who value mobility, nature access, and authentic engagement with local landscapes.
This development signals more than just improved services—it redefines the essence of visiting an urban destination. Torino’s commitment to sustainability, accessibility and digital transformation means travellers can expect smarter, more meaningful interactions with the city. As European tourism continues to evolve, Torino offers a glimpse into how cities can successfully align tradition with innovation for a better travel experience.