Seven Operators Unite to Form a New National Coach Travel Company

The UK coach travel landscape is evolving with the announcement that seven regional operators are merging to create The Coach Travel Group. This new entity aims to revolutionize the travel experience across the country.

The Coach Travel Group, formed by Alpine Travel, Barnes Coaches, Coatham Coaches, JH Coaches, Johnsons Coaches, Swans Travel, and The Ready Group, will have a workforce of around 700 employees and a fleet of 450 vehicles. By pooling their resources and expertise, these operators plan to offer an unmatched level of service to passengers.

This merger represents a significant milestone for the coach travel industry in the UK. The unification of these well-known and trusted regional operators sets the stage for a superior travel experience, positioning The Coach Travel Group at the forefront of the industry. The group's goal is to ensure that every journey reflects a commitment to quality and innovation.

The formation of The Coach Travel Group promises to enhance the sector, offering value to passengers nationwide. Each operator brings a wealth of experience and strong community ties, ensuring that customer service and operational excellence remain at the heart of their operations.

The Coach Travel Group's ambitious growth strategy aims to establish it as the preferred supplier and employer in the UK travel industry. With a reputation for safety, exceptional customer service, and investment in its people, the group transported over 140,000 passengers last year on various holidays and day trips, demonstrating its capability to deliver memorable and seamless travel experiences.

Each operator within the group has deep connections with their local communities, ensuring that The Coach Travel Group maintains a personal and community-focused approach while expanding its national presence. In addition to coach tours and day trips, the group manages 232 school routes, safely transporting over 11,644 children each day. An innovative tracking service further ensures the safe arrival of students, providing peace of mind to parents and caregivers.

Passengers can look forward to a seamless and enjoyable travel experience with a dedicated fleet of modern, eco-friendly coaches driven by professional and courteous drivers. The Coach Travel Group's vision is to become the leading national coach travel company, providing excellent services across the UK while staying rooted in local communities and markets.