The Japanese visited Vietnam 30 times because of the delicious food

By TravelWiseFeb 19, 2024 18:02 PMNews
Share:
Inoue Keiichi rides a bicycle around Hoan Kiem Lake in Hanoi, December 2022. Source: Inoue Keiichi, vnexpress.net

Inoue Keiichi has visited Vietnam 30 times in five years. The reason is that every time he goes, he "misses" the country's beautiful and diverse cuisine.

His love for Vietnam began in March 2018, when the 25-year-old Japanese traveled abroad for the first time. On his first day in Ho Chi Minh City, Keiichi was "mesmerized" by banh mi. The sweet and sour chili sauce, grilled meat sandwiches, and pate with pickled cucumbers allowed him to eat three loaves a day and not get bored," vnexpress.net writes.

"In the following days, I tried more types of Hoi An bread, milk bread, and pillow bread. Each type was delicious, despite the different sweet and savory flavors," he says.

Since the time on the trip was short, Keiichi regretted not having the opportunity to try many other dishes. However, when he boarded the plane to return home, he did try to take a few more loaves of bread with him.

When he returned home, he looked for places that sold Vietnamese bread and visited more than 20 stores, but he never found the authentic Vietnamese flavor. Three months later, he bought a ticket back to Vietnam.

This time, he decided to travel alone from south to north for a month to fulfill his desire to "eat real Vietnamese food" by focusing on typical dishes from each region, such as noodle soup, mixed rice paper, crab soup or pho, snail noodles, and draft beer.

"Some days I ate 6-7 times. I enjoyed banh cuon (steamed rice rolls) and drank more than six cans of Hanoi beer. I didn't get bored eating three or four cups of sweet chee soup at a time," he says.

Keiichi says that spicy dishes like bun dau mam tom (noodles with tofu and fermented shrimp paste) and durian made him almost throw up the first time he ate them, but now he is addicted to them.

Inoue Keiichi during a boat ride in Ninh Binh, northern Vietnam, June 2022. Source: Inoue Keiichi, vnexpress.net
Inoue Keiichi during a boat ride in Ninh Binh, northern Vietnam, June 2022. Source: Inoue Keiichi, vnexpress.net

"Now I always eat one durian every month. I can't stand it if I don't eat it," he said. "I missed Vietnam a lot every time I had to leave the place. Sometimes, when I went back to Japan for a few days, all I wanted to do was buy a ticket to go back to Vietnam. I like how Vietnamese people are close and supportive of each other," said Keiichi.

Keiichi said he just celebrated the New Year in Vietnam instead of returning to his hometown to reunite with his family. When he saw people gathering in the city center to watch musical events and fireworks together, he felt that the whole city was one big, happy, warm family.

"I've been in Vietnam for four seasons: spring, summer, fall, and winter, but I've never celebrated the traditional Tet. This year I will stay here to celebrate Tet," he said.

The young man admitted that he was a little worried when he heard that during the Lunar New Year celebrations, people take a break and close their shops to return to their hometowns and be with their families.

However, he plans to join in the Tet celebrations, such as wrapping banh chung (a square sticky rice cake), eating meat with pickled onions, and watching traditional festivals that only take place during Tet.

"Maybe I will ask to celebrate Tet at one of my close Vietnamese friends' houses. I'm pleased to see the busy streets on the eve of the holiday, where people stand in lines to buy peach blossoms and decorations for the holiday," says Keiichi.

Top Articles

Top 10 reasons for flight cancelation by airlines: a clear algorithm of actions to get compensation

Oct 16, 2025 16:22 PM

Where to Buy eSIM at the Best Price: A Full Review of Tariffs and Options

Aug 8, 2025 10:54 AM

No More SIM Swaps: The eSIM Travel Solution You’ll Actually Use

Aug 4, 2025 16:51 PM

Not Just a Suitcase: My Personal Checklist for Smart Travelers in 2025

Mar 3, 2025 18:00 PM
More News

EU border checks go digital with new travel app

Feb 8, 2026 17:27 PM

Aer Lingus tightens ID rules on UK flights

Feb 8, 2026 17:04 PM

Direct Canada–Rio flights land this winter

Feb 8, 2026 16:51 PM

EasyJet maps out winter sun winners for 2026

Feb 7, 2026 12:28 PM

Gdańsk–Kraków flights return for summer 2026

Feb 7, 2026 12:15 PM

Emirates Adds Second Daily Narita Flight from May 2026

Feb 7, 2026 12:02 PM

Cape Verde Travel Linked to Reported Infection Cases

Feb 7, 2026 11:49 AM

TAP Adds São Luis to Brazil Network with New Lisbon Route

Feb 7, 2026 11:26 AM

Icelandair Picks Gdańsk for First Polish Route

Feb 6, 2026 02:53 AM

EU Confirms €20 ETIAS Charge for Visa-Free Travellers

Feb 6, 2026 02:47 AM

New LNER Trains Put Comfort and Small Extras First

Feb 6, 2026 02:34 AM

UK Airport Drop-Off Charges Keep Climbing

Feb 6, 2026 02:21 AM

Salzburg Airport Introduces Austria’s First Electric PRM Boarding Lift

Feb 5, 2026 03:04 AM

KLM Gradually Restores Middle East Flights

Feb 4, 2026 16:59 PM

Antalya Joins Ostrava’s Summer Schedule

Feb 4, 2026 15:42 PM

More Seats Added on TAP’s Southern Brazil Routes

Feb 4, 2026 15:25 PM

Two New Summer Routes Added to Cluj’s Departure Board

Feb 4, 2026 04:38 AM

Paris Gets a Valentine’s Weekend Link from Cardiff

Feb 4, 2026 04:23 AM

Nice Côte d’Azur Airport Switches to LOVE Mode

Feb 4, 2026 04:16 AM

Direct London Services Scheduled to Resume in Aalborg

Feb 4, 2026 04:07 AM

Condor Brings Tel Aviv Back to Frankfurt Network

Feb 4, 2026 03:51 AM

Helsinki Shows Its Best Side in Winter

Feb 2, 2026 21:34 PM

Snow and Strong Winds Could Complicate Midweek Travel in Northern Scotland

Feb 2, 2026 20:59 PM

Jet2 Adds Extra Greece Flights for Peak Summer 2026

Feb 2, 2026 20:42 PM

Severe Weather Leads Loganair to Offer Flexible Changes on Northern Routes

Feb 2, 2026 19:35 PM

EU Delays Biometric Border Checks to Ease Summer Travel Pressure

Feb 2, 2026 17:18 PM