NH Collection’s Expansion Brings New Urban Experiences to Ibiza and Marbella
In May 2025, the NH Collection brand broadened its presence with new hotels in Ibiza and Marbella. With these openings, the brand expands into two popular Spanish locations, supporting its wider Southern European development strategy. Both hotels are situated close to important cultural and leisure spots, making them convenient bases for visitors. As the brand marks ten years of operation, NH Collection now counts 100 properties globally, including new sites in high-traffic coastal cities.
The Ibiza hotel is situated near the historic heart of the island, just steps from Dalt Vila, a UNESCO-listed site known for its medieval fortress and panoramic views. Travellers staying here are within walking distance of Ibiza’s lively marinas and renowned nightclubs such as Pacha and Lío. The location also offers easy access to cultural landmarks like the Museu d’Art Contemporani and scenic coastal walks. The location offers convenient access to both historical sites and nightlife venues.
In Marbella, the new NH Collection property lies close to the famed Golden Mile, a stretch known for upscale shops, restaurants, and beachfront clubs. Just a 10-minute walk away is the Paseo Marítimo, a long seaside promenade ideal for walking or cycling. Nearby attractions include the Bonsai Museum and the old town, or "Casco Antiguo", where narrow alleys lead to traditional tapas bars and artisan shops. Its location supports both leisure and professional visits, given the nearby Marbella Congress Centre.
Travellers staying at these hotels can also explore a variety of nearby attractions that enrich their stay. In Ibiza, visitors have access to Ses Salines Natural Park, known for its salt flats and biodiversity, as well as nearby beaches such as Cala Comte and Cala Bassa. Marbella offers access to historical sites like the Roman Villa in Rio Verde, green spaces such as La Alameda Park, and nearby wine-producing areas. Several cultural and natural landmarks are located within walking distance of the hotels.
These new hotels signal a broader change in Mediterranean tourism, shifting from seasonal resort-based travel to year-round urban experiences. For international travellers, the new hotels offer an easy way to explore two of Spain’s most vibrant cities, with locations that make it simpler to enjoy local culture, relax, and get around without relying on heavy travel plans. This approach reflects growing demand for more flexible and sustainable travel options that combine convenience with authentic local experiences.