Minor Hotels Launches Colbert Collection With First Opening in Italy

Minor Hotels has launched Colbert Collection, a new global soft brand bringing together independent premium hotels centred on culture, food and shared social spaces. Each property keeps its own character while becoming part of an international network. The first Colbert Collection hotel is planned to open in Italy in spring 2026, marking the beginning of the brand’s gradual development in selected destinations.

The concept is influenced by European café traditions and the Colbert restaurant in London, part of The Wolseley Hospitality Group, owned by Minor International. The brand highlights local art, regional food and spaces where people can gather naturally. Each hotel develops its character through its surroundings, including design choices, culinary approach and local stories, while still being connected by a shared idea behind the collection.

Colbert Collection joins Minor Hotels’ portfolio of brands, which includes Anantara, Tivoli, Avani and NH Collection. The company continues developing its asset-right growth model, combining ownership, management and franchise agreements depending on each project. The soft brand format allows independent hotels to keep their character while gaining access to international distribution systems, loyalty programmes and operational support provided by the group.

Key Elements of the Brand

• Focus on culture, food and social spaces
• Independent hotels keep their own identity
• Supported by Minor Hotels’ global systems
• Expansion planned across Europe and beyond
• First property opening in Italy, spring 2026

The new brand may increase options for travellers looking for hotels closely connected to local culture and gastronomy in destinations known for art and culinary traditions. Planned expansion includes the UK, Spain, Austria and the UAE, suggesting wider availability in cities with historic neighbourhoods, museums and regional cuisine, where many visitors prefer accommodation shaped by local character rather than standardised formats.

The launch shows steady interest in hotels that combine individual design with international booking systems and loyalty benefits. The new brand groups independent properties within one network, while each hotel keeps its own style and ties to local surroundings. This approach can make it easier to find distinctive places to stay that still provide familiar booking conditions and consistent service standards across different destinations.