AirAsia MOVE: Revolutionizing Travel with a New App and Brand Evolution

AirAsia MOVE, the evolution of the airasia Superapp, proudly revealed its new app icon on both the App Store for iOS users and the Play Store for Android users, marking a significant milestone in its transformation journey. This development is part of AirAsia MOVE's broader brand refresh initiative, first announced in September 2023, showcasing the company's commitment to enhancing the travel experience for its users.

Nadia Omer, CEO of AirAsia MOVE, expressed enthusiasm about the update, stating, "The new AirAsia MOVE app icon is just the beginning of many exciting updates aimed at elevating and enhancing every traveler's journey. With improvements from the app's layout to new products, services, and unbeatable deals, AirAsia MOVE is set to make your travel experience seamless."

The update is more than just a cosmetic change; it signifies AirAsia MOVE's dedication to maintaining the core services its users have come to love, such as booking flights across various airlines including AirAsia, hotel reservations, ride-hailing, and engaging with the travel community through features like Chat & Community and AskBo. Omer reassures users, "While we embrace a new look and a new brand name, the essence of what you love remains unchanged. We're excited for you to experience all the improvements we have in store."

AirAsia MOVE: A Community-Centric Travel Ecosystem

AirAsia MOVE is not just about booking and managing travel; it's about creating a community-led travel experience. With features like airasia chat, games, gifting, and a robust loyalty program, AirAsia MOVE aims to build a comprehensive travel ecosystem. This ecosystem extends to OTA services, offering flight bookings from over 700 airlines, including the World’s Best Low-Cost Carrier AirAsia, and access to 900,000 hotels worldwide, along with ride-hailing, dining experiences, insurance, and more, all supported by integrated financial services from BigPay.

The platform's commitment to revolutionizing the travel industry was recognized when AirAsia MOVE won ‘Asia’s Leading Online Travel Agency 2023’ by World Travel Awards, a remarkable achievement for its first nomination in the OTA category. This accolade highlights AirAsia MOVE's success in providing a seamless and enriched travel experience to users, reinforcing its position as a leading player in the travel and tourism sector.

As AirAsia MOVE continues its transformative journey, it remains dedicated to enhancing the travel experience, ensuring that travelers have access to a wide range of services and a supportive community, making every journey unforgettable.