Qatar Airways Introduced Smart Booking Assistant

Qatar Airways has introduced Sama, an AI-powered booking assistant, at Web Summit Qatar 2025. Integrated into the airline’s digital platforms, Sama allows passengers to plan their journeys through voice or chat interactions. The AI assistant provides real-time flight information, customized itineraries, and destination suggestions. By leveraging artificial intelligence, the system streamlines travel planning, offering round-the-clock assistance for trip arrangements. Sama also improves accessibility, helping passengers with specific travel needs receive relevant recommendations.

In addition to Sama, the airline has introduced other AI-driven tools. "Dream Destination – The Pulse" interprets user emotions to suggest destinations that align with their preferences. This tool utilizes advanced algorithms to assess moods and recommend travel locations that match a passenger’s emotional state, ensuring a more fulfilling travel experience. Meanwhile, the "Privilege Club Collection" enables loyalty members to bid on exclusive experiences using Avios points. These tools aim to make the travel experience more personalized and data-driven by aligning recommendations with individual traveler profiles.

Sama takes a more efficient way in trip planning. With the help of AI-powered automation, it streamlines the process by dealing with complex queries and gives immediate, accurate output. Passengers may change their itineraries immediately and flight availability, schedule changes and alternate routes can also be brought into play with current information. With Sama, travelers have less of a need to plan because it has reduced the manual work of planning and can help people to be more in their experiences than logistical worries.

AI recommendations like "Dream Destination – The Pulse" is a fresh take on how we can do our wandering in this world. Using the recorded behavior and past navigation data, the system suggests options that might have been overlooked otherwise. This technology projects people outside the normal destination and through personal route in accordance with the user based interest gives more deviation to unconventional ways of travelling. Additionally, incorporation of AI in travel services also contributes towards the inclusiveness that the users seek for their individual preferences be it dietary restrictions or mobility requirements to be accounted for and most importantly accessible.

The evolving nature of AI in travel planning suggests a trend towards personalized and streamlined travel sector. Using tools like Sama, travellers will be able to consume personalized support to streamline adventure arrangements whilst making educated decisions according to taste. As AI advances these solutions will reshape the future of air travel to become even smarter, more intuitive and engaging for passengers across the globe in their booking journey.