Accor and LVMH Join Forces to Develop Orient Express
Accor and LVMH have announced a strategic partnership to accelerate the development of the Orient Express brand, which has been associated with luxury travel for over a century. The collaboration aims to create new projects, including trains, hotels, and ships.
The partnership with LVMH involves the revival of the historic Orient Express train and the launch of the first ship in 2026. New hotels will also open in Rome and Venice, expanding the brand's global presence.
LVMH is investing in the operational processes of future hotels, trains, and the ownership of two new ships. The first ship is already under construction in France, and the search for a third partner is ongoing. LVMH will bring its expertise in high-quality products and services, particularly in travel, including the Venice Simplon-Orient-Express train and other trains operated by Belmond worldwide.
For tourists, this news means future opportunities for travel on revamped trains and ships, as well as the chance to stay in new hotels in popular tourist cities. The revival of the historic train and the launch of the first Orient Express ship in 2026 promise memorable experiences. The collaboration between Accor and LVMH aims to create exciting journeys that combine historical grandeur and modern luxury.