Stay Where the England Teams Prepare for Victory
Hilton, together with The Football Association, has confirmed that bookings will open for the new football-themed suite at St George’s Park, the national training base of England’s teams. The "Stay Like The England Teams" Suite will welcome guests during selected periods: 1–8 November 2025, 18–23 November 2025, 1–19 December 2025, and 28 December 2025 – 4 January 2026. The initiative gives supporters an exceptional chance to experience the same surroundings where England’s professional footballers practice, recuperate, and prepare for major competitions.
The suite’s interior pays homage to England’s football history, featuring jerseys from distinguished players, themed decorations, and carefully chosen memorabilia that celebrate both the men’s and women’s national teams. Guests pass through the same tunnel and use the private elevator reserved for players at the training centre, adding a distinctive sense of authenticity to their experience. Each booking includes selected items linked to the team’s history, alongside access to areas associated with the national squads’ daily routines.
"A stay should make the most of why you came. As a dad to a young footballer who dreams of one day wearing the England shirt, this room holds something truly special. It's more than just a place to sleep - it's a space filled with the spirit of ambition, pride, and possibility. To stay where England's heroes have stayed is to feel closer to the dream. We've created a stay experience that celebrates the passion and dedication of the beautiful game, while delivering Hilton's signature hospitality in every detail."
St George’s Park, located in Staffordshire, serves as the Football Association’s 330-acre national training complex. It is home to all England teams and includes research, sports science, and rehabilitation facilities. The Hilton hotel on-site functions both as the teams’ official base and as public accommodation. Guests staying in the themed suite can access:
- Outdoor football cinema for film screenings;
- Training sessions led by FA coaches;
- Dining at The Crossbar restaurant;
- Wellness areas including gym and spa;
- Team memorabilia offered as part of the stay.
This limited-time suite is part of Hilton’s ongoing collaboration with The Football Association, which also covers Wembley Stadium and St George’s Park operations. It follows earlier initiatives under Hilton’s "Stay Like" concept, where themed experiences are created around cultural or sporting icons. In this case, the project transforms a professional environment into a space open to the public, bridging hospitality with one of England’s most recognisable sports institutions.
This initiative shows how tourism and sport increasingly overlap, giving visitors the chance to explore England’s football culture in ways that were once closed to the public and providing an inside look at how the country’s football system works. Beyond its novelty, this initiative demonstrates how modern hospitality venues are evolving into gateways for cultural immersion rather than simply accommodation.
