ITA Airways Shifts Operations: London Heathrow to Gatwick and City Airports
In a strategic pivot, Italian national carrier ITA Airways has announced its departure from London Heathrow, citing the prohibitive operational costs at one of the world's most prestigious airports. The airline is set to enhance its presence at London Gatwick and London City airports, marking a significant shift in its operational strategy amidst fierce competition from low-cost carriers such as Ryanair and easyJet.
According to SimpleFlying, the move comes after ITA Airways made the decision to return the 54 weekly slots it held at London Heathrow to Etihad Airways, from whom it was leasing. This adjustment signifies the end of its Rome Fiumicino and Milan Linate services to Heathrow, a route that commanded eight flights daily. This decision was made public through a Slot Swap Request form submitted to Airport Coordination Ltd, the entity responsible for slot management. The transition aligns with the start of the aviation summer season on March 30, following ITA Airways' notification to the slot regulator last November.
London Heathrow's reputation for high operational costs was underscored by the 2016 transaction where Oman Air acquired a morning slot from Kenya Airways for a record $75 million. This financial pressure, coupled with the competitive landscape shaped by Ryanair and easyJet, prompted ITA Airways to seek more economically viable options.
ITA Airways' adaptation involves not only a shift in airports but also an increase in service offerings. At London City Airport, the carrier plans to expand its Milan Linate operations to up to five daily flights starting April 10, responding to robust demand with its Airbus A220-100 aircraft. This expansion will boost weekly frequencies to 31. Additionally, from March 31, ITA will introduce a twice-daily service from Rome Fiumicino, catering to the business traveler segment with 12 weekly flights, leveraging the airport's proximity to Canary Wharf, London's financial hub.
Looking ahead to June 1, 2024, ITA Airways will commence daily morning flights to London Gatwick, operated by an Airbus A319. This move aims to attract leisure travelers and explore new connecting traffic opportunities.
The backdrop to these operational shifts is the ongoing acquisition of ITA Airways by Lufthansa, which faces scrutiny from the European Commission's competition authority. Reports suggest that the merger conditions may include slot relinquishments at major airports and support for competitors to establish themselves in affected markets, indicating a challenging path ahead for the merger.
As ITA Airways adapts to the changing dynamics of the aviation industry, its strategic realignment from Heathrow to Gatwick and London City airports represents a recalibration aimed at maintaining competitiveness and sustainability in the face of high operational costs and stiff competition.
