Bombardier Launches New Brand Identity Highlighting Aerospace Innovation

By Ivan PetrenkoApr 26, 2024 12:30 PMNews
Share:
A jet sitting on top of an airport tarmac
A jet sitting on top of an airport tarmac. Source: unsplash

On April 24, Montreal-based Bombardier Aerospace introduced a dynamic new logo and global branding initiative, marking a significant step in its strategic focus on the business jet market. The redesigned logo, featuring the silhouette of an aircraft breaking the sound barrier, symbolizes both the heritage and forward-looking vision of the company.

The new branding was unveiled as Bombardier pivots towards exclusively developing and manufacturing business jets, emphasizing its commitment to innovation and customer service. The company, which boasts a global fleet of over 5,000 aircraft and ten service facilities across six countries, aims to strengthen its position as a leader in the luxury jet market.

Éric Martel, President and CEO of Bombardier, highlighted the significance of the rebranding, stating, "Our iconic company is looking forward with confidence and an innovative spirit, captured elegantly in our new logo and brand evolution." Martel emphasized the familial bond with clients as a key differentiator in the market, reflecting the personalized service that Bombardier offers.

The logo itself is an artistic representation of a sonic boom and features strokes depicting wind over an aircraft wing, honoring the legacy of the Learjet brand and its pioneering winglet technology. This design is intended to resonate with Bombardier’s innovative spirit and its talented workforce's ambition.

As part of its future-oriented strategy, Bombardier is also advancing the development of the Global 8000, described as the "flagship of a new era." Slated to enter service in the first half of 2025, the Global 8000 is expected to set new standards for speed, range, and comfort in the business jet segment.

Additionally, the rebrand extends to Bombardier Defense, enhancing its aircraft with advanced mission capabilities for surveillance and reconnaissance. Notably, the company is developing the EcoJet, a blended-wing-body aircraft designed to cut carbon emissions by up to 50%, underscoring Bombardier’s commitment to sustainability.

Top Articles
What to do if I miss my flight: a guide for passengers, what to do if you miss your flight and when you can get compensation

What to do if I miss my flight: a guide for passengers, what to do if you miss your flight and when you can get compensation

Jul 12, 2024 12:45 PM
Top 10 UK airlines: which British carriers were the best in terms of reliability, price, comfort, reputation and other criteria

Top 10 UK airlines: which British carriers were the best in terms of reliability, price, comfort, reputation and other criteria

Jul 12, 2024 08:15 AM

Top 9 cheap hotels in Las Vegas: from the iconic "pyramid" with amazing shows and casinos to tranquil lakeside oases with pools and spas

Jul 11, 2024 19:05 PM

Top 10 most comfortable air carriers in the USA: which airline to choose

Jul 11, 2024 13:10 PM
More News
Eiffel Tower in Paris at sunset

Juneyao Air Launches Budget Flights to Paris for the 2024 Olympics

Jul 12, 2024 16:30 PM
Delta Airlines aircraft on the tarmac being guided by ground crew

Emergency Landing: Delta Flight DL153 Diverted to London Gatwick

Jul 12, 2024 14:35 PM

easyJet Pilots Keep Passengers Updated with Euro 2024 Scores Mid-Flight

Jul 12, 2024 12:30 PM

Qatar Airways Adjusts Flight Schedules to and from Toulouse

Jul 12, 2024 10:30 AM
a large jetliner sitting on top of an airport runway

Transatlantic Flights Where You Arrive Before You Depart

Jul 12, 2024 09:30 AM
Alaska Airlines plane in flight against a blue sky

Alaska Airlines Launches Promotion with Up to 50% Discounts on International Flights

Jul 12, 2024 08:30 AM
white turkish airlines plane

Airlines Halt Flights to Mali Due to Jet Fuel Shortage

Jul 12, 2024 07:30 AM
Ryanair plane at airport

Ryanair Reaches 30 Million Passenger Milestone at Birmingham Airport

Jul 12, 2024 06:30 AM
people inside airport building

Former TSA Agent Indicted for Tulsa Airport Bomb Hoaxes

Jul 12, 2024 05:30 AM

Arajet to Add 20 International Routes from Punta Cana

Jul 12, 2024 04:30 AM

American Airlines Boeing 737 Blows Tires During Takeoff in Florida

Jul 12, 2024 03:30 AM
Traveler in a busy urban street with motorbikes

European Strikes: How They May Affect Your Paris Olympic Trip Plans

Jul 12, 2024 02:30 AM
Alaska Airlines Embraer ERJ-175

Alaska Airlines Unveils 50% Off Partner Award Flights to Sunny Destinations

Jul 12, 2024 01:30 AM
View from the plane window during the flight

Exploring Multi-City Trips and Saving Money

Jul 12, 2024 00:30 AM
A train crossing a bridge against a blue sky

Upcoming Rail Closure on Merseyrail’s Southport Line: Key Information for Travelers

Jul 12, 2024 00:05 AM

Florence: A Pedestrian Paradise

Jul 11, 2024 23:30 PM

Durham Fringe Festival 2024: A Must-Visit for Travelers

Jul 11, 2024 22:30 PM
The view of a tiny village on the Milos Island

Milos: Greece's Hidden Gem

Jul 11, 2024 21:30 PM
Olympic rings with mountains in the background

Paris Airport Workers Threaten Strike Ahead of 2024 Olympics

Jul 11, 2024 20:30 PM
Thunderstorm: Lightning in the sky

Lightning Strikes on Planes: How Worried Should Passengers Be?

Jul 11, 2024 19:30 PM
Illuminated "CANNABIS SHOP" sign with a cannabis leaf image

Thailand's Cannabis Regulation Reversal Sparks Protests

Jul 11, 2024 18:30 PM
Drone view on Barcelona cityscape

Barcelona Protesters Target Tourists with Water Pistols

Jul 11, 2024 17:30 PM

Iberia Expands Digital Services and Enhances In-Flight Experience

Jul 11, 2024 16:30 PM

Brawl Breaks Out Among Carnival Cruise Ship Passengers at Buffet

Jul 11, 2024 15:30 PM
Etihad Airways aircraft in flight

Etihad Airways Expands North American Services with New Daily Flights

Jul 11, 2024 14:30 PM
Open suitcase with clothes, a camera, a laptop, sunglasses, and travel essentials on a wooden floor

EU Passenger Rights: What Travelers Need to Know

Jul 11, 2024 13:30 PM