The number of American tourists in Greece is growing rapidly

American travelers are the fastest growing national group of tourists in Greece. Not only are their numbers growing by more than 10% per year, but their average per capita expenditure per trip is at least 50% higher than any other nationality.

The significantly improved overall image of Greece in the United States in recent years, coupled with the increasing interest of Americans in sea travel, as well as in countries with strong cultural interest and antiquities, contributed to their arrival in the country, Ekathimerini.com writes.

In addition, the rapid and successful reopening of Greek destinations during the pandemic, already in 2020, strengthened the image of the Greek tourism product and the reliability of services in general.

Such conclusions are cited by sources at the Institute of the Hellenic Confederation of Tourism (INSETE), which add that based on recent surveys of consumer behavior in the United States (GWI - INSETE Intelligence), 52% of respondents expressed an increased interest in other cultures, while 62% are looking for sun and sea vacations at quality resorts.

In this context, a new historical record of arrivals from the United States was recorded in 2023, and Greece was among the top five Mediterranean destinations of interest to Americans (Spain, Italy, Greece, Turkey and Croatia). More broadly, however, Greece is only ranked 19th (2022 data) in terms of the destinations Americans prefer for their vacations.

As TravelWise wrote, millions of tourists visit Greece throughout the year, but there is one trip that has been recognized as one of the best in Europe. It's no secret that Greece boasts one of the most beautiful tourist destinations in Europe.