Pioneering Hospitality Evolution in 2024
Accor, the global hospitality leader, is continuing its strategic evolution by enhancing its portfolio of over 45 diverse brands and emphasizing sustainability practices in 2024. This year marks significant anniversaries for its Sofitel and ibis brands, celebrating 60 and 50 years respectively, highlighting their longevity in the competitive hospitality market.
In its structural reorganization, Accor has divided its operations into two segments: Luxury & Lifestyle (L&L) and Premium, Midscale & Economy (PM&E). This realignment aims to optimize support for each brand's unique characteristics and growth potential, while maintaining robust relationships with stakeholders such as owners, guests, and employees. Notable in its array of offerings are the newly introduced Emblems Collection, Handwritten Collection, and greet, alongside long-standing names like Orient Express and Raffles.
In addition to these developments, 2024 will witness the opening of the 1000th hotel under the Mercure brand and the inauguration of the Orient Express Grand Hotel de la Minerve in Italy, reflecting Accor's ongoing commitment to expanding its global footprint.
Accor's commitment to sustainability is evident in its goals to eliminate single-use plastics and to eco-certify all its hotels independently by 2026. These initiatives are part of a broader strategy to reduce the company's environmental impact while promoting community-centric values.
The company plans further expansions into key markets such as China, Japan, Saudi Arabia, Brazil, and India, driven by the growth in tourism in these regions. New properties set to open include Raffles Jaipur and Fairmont Golden Prague, enhancing Accor's offering of luxury accommodations worldwide.
Overall, Accor’s approach in 2024 focuses on strengthening its brand portfolio and advancing its sustainability initiatives to better meet the changing needs of global travelers.
