SAS Launches AI-Generated Marketing Campaign to Celebrate Summer in Malmö

By Ivan PetrenkoMay 8, 2024 07:30 AMNews
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Scandinavian Airlines airplane docked at an airport terminal with jet bridge attached
Scandinavian Airlines airplane docked at an airport terminal with jet bridge attached. Source: unsplash

This week, as Europe turns its gaze towards Sweden, Scandinavian Airlines (SAS) is initiating the summer season with a vibrant AI-driven marketing campaign, highlighting the allure of Malmö and nearby Copenhagen. The campaign, designed to welcome visitors to these dynamic cities, coincides with a series of music and celebration events set to unfold in the coming days.

SAS has enlisted the creative talents of Stephanie Löwenstein, an award-winning Swedish AI artist, to craft eye-catching images of virtual SAS passengers. These images are being showcased across SAS' online platforms, the streets of Copenhagen and Malmö, and at major airports throughout Scandinavia.

Paul Verhagen, EVP & Chief Commercial Officer at SAS, expressed enthusiasm about this novel initiative: "We are delighted to launch this special campaign, marking our inaugural venture into AI-generated advertising, as travelers from across Europe set their sights on Sweden and Malmö. As the leading carrier in the region, we look forward to welcoming visitors onboard and sharing the beauty and charm of our corner of the world."

In support of this festive week, SAS has scheduled over 1,800 flights to both Malmö and Copenhagen, providing seamless connectivity and extending a warm Scandinavian welcome. Arriving passengers will be greeted with the message "We bring Europe to Malmö," complemented by tailored AI-generated images that resonate with the musical festivities.

With an enduring commitment to safety, reliability, and hospitality, SAS invites travelers to immerse themselves in the musical celebrations with other enthusiastic music fans from across Europe, and to discover the enchanting summer experiences that Malmö and Sweden have to offer.

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