Southwest Airlines Introduces New Payment Flexibility and Hotel Options for Rapid Rewards Members

By Ivan PetrenkoMay 8, 2024 05:35 AMNews
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Southwest Airlines jet parked on tarmac under stormy skies
Southwest Airlines jet parked on tarmac under stormy skies. Source: unsplash

Southwest Airlines has broadened the scope of its Rapid Rewards program by launching the Cash + Points payment option, a significant update designed to increase the flexibility of flight and hotel bookings for its members. Effective immediately, Rapid Rewards members can utilize a combination of points and cash to secure airline seats, starting from as few as 1,000 points. This new feature is available exclusively through Southwest's dedicated booking portal, marking a pivotal enhancement in how members can leverage their points.

Further catering to the needs of business travelers, Southwest Airlines has also introduced capabilities for Corporate Travel Managers to use a mix of cash and Rapid Rewards Business points for booking company travel. This development is geared towards making business travel arrangements more versatile and tailored to company-specific requirements.

Moreover, the airline has extended the usability of points to hotel stays. Rapid Rewards members now have the option to redeem their points at over 400,000 hotel properties worldwide through a new partnership with Rocket Travel by Agoda. This enhancement allows for full or partial points payment, providing competitive rates and added flexibility for accommodations.

These enhancements stem from a series of improvements made last year, which simplified the process for earning points and attaining tier status. "We are continuously evolving our program to meet the changing needs of our customers, offering them more flexibility and options to make their travel experiences more rewarding," said Jonathan Clarkson, Vice President of Marketing at Southwest Airlines.

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