EarthCheck Endorses New EU Green Claims Directive for Transparent Travel

By Ivan PetrenkoMay 8, 2024 01:30 AMNews
Share:
European Union flag waving against a clear blue sky
European Union flag waving against a clear blue sky. Source: pixabay

EarthCheck, a leading advisor on sustainable tourism, has expressed strong support for the recent passage of the EU Green Claims Directive, a new regulation aimed at enhancing transparency and substantiation of environmental claims across the European Union. This development is particularly significant for the travel and tourism industry, promising to elevate consumer protection and sustainability standards globally.

Introduced by the European Commission and approved by the European Parliament in March 2024, the Green Claims Directive requires that all environmental claims must be clearly substantiated and verified by independent third parties. This legislative move addresses concerns highlighted by a 2020 Commission study, which found that many environmental claims were misleading or unsubstantiated, often confusing consumers who are increasingly interested in sustainable travel options.

The directive mandates specific standards for claims such as 'eco-friendly' and 'biodegradable', ensuring they are backed by factual evidence. It also demands clear, time-bound commitments for claims predicting future environmental benefits. This shift towards stricter verification aims to prevent vague or deceptive marketing and foster a more trustworthy relationship between consumers and service providers.

For EarthCheck, this directive aligns closely with their longstanding commitment to promoting credible and scientifically supported environmental practices within the travel sector. The organization is taking proactive steps to comply with the new standards by seeking international accreditation that meets the directive's rigorous requirements.

The implications of the EU Green Claims Directive are profound for the global travel industry. By establishing a uniform standard for environmental claims, the directive not only protects consumers but also encourages businesses to genuinely invest in sustainable practices. This is expected to lead to greater innovation and competitiveness among travel and tourism businesses, enhancing the overall quality and sustainability of travel experiences.

Top Articles
Top 12 Airbnb homes near Chicago, from secluded escapes surrounded by dunes and forests to hygge-style cottages or a private spa

Top 12 Airbnb homes near Chicago, from secluded escapes surrounded by dunes and forests to hygge-style cottages or a private spa

Jul 18, 2024 20:03 PM
Online check-in: benefits, when and where to check in online

Online check-in: benefits, when and where to check in online

Jul 18, 2024 13:02 PM

Top 10 most haunted hotels in the world: from the place that inspired Stephen King and tragic love stories to the afterlife haunts of celebrities

Jul 18, 2024 08:22 AM

Top 10 London hotels with hot tubs: from bubbling outdoor oases to sophisticated spas with wellness pools

Jul 17, 2024 21:15 PM
More News
Passengers seated inside a modern public bus, with visible yellow handrails and a clear view of the bus driver's area at the front

North East Introduces Free Travel for Kids During Holidays

Jul 19, 2024 04:30 AM
gray and white airplane on flight near clear blue sky

14+ Hour Boeing 737 Service Ends This Week

Jul 19, 2024 03:30 AM

Amadeus and HRS Partnership Boosts Business Travel with AI Enhancements

Jul 19, 2024 02:30 AM

EasyJet Announces New Longest Route from London to Luxor

Jul 19, 2024 01:30 AM
A red double-decker Stagecoach bus parked on a city street in front of a historic building

Bedfordshire Bus Drivers' Pay Increase: Impact on Travelers

Jul 19, 2024 00:05 AM
LNER train crossing a green steel bridge

AI-Powered Monitoring on LNER's Azuma to Enhance Travel Safety

Jul 18, 2024 23:30 PM
A railway bridge over a river with train tracks and power lines visible, surrounded by greenery

Important Notice for Travelers: Chingford Line Train Suspension for 16 Days Starting July 20

Jul 18, 2024 21:30 PM
Lockers in a modern interior

Anti-Tourism Protests in Spain: Activists Smear Excrement on Rental Property Lockboxes

Jul 18, 2024 19:30 PM
Two dogs looking out of a car window during a road trip

New Rules for Cross-Border Travel with Dogs Begin August 1

Jul 18, 2024 18:30 PM

Greek Beaches Crackdown Drones and Apps Fight Overcrowding

Jul 18, 2024 17:30 PM

MeetMeOnBoard Launches New LGBTQ Cruise App

Jul 18, 2024 15:30 PM
Blue ScotRail train on station platform with open door

ScotRail to Support Travel to The 152nd Open at Royal Troon

Jul 18, 2024 13:30 PM
Tram and people on the street near the university building

Nottingham City Council Approves £2 Nightly Tourist Tax to Boost Local Tourism

Jul 18, 2024 11:30 AM
People in front of the gates of Buckingham Palace with the British flag

Buckingham Palace Opens Exclusive Balcony Room to Public for the First Time

Jul 18, 2024 09:30 AM
Interior of Dubai airport with passengers and luggage

Incident at Dubai Airport: Passengers Deny Ownership of Suspicious Suitcases

Jul 18, 2024 08:30 AM

Discover the Delight of Sparkling Rosé and Where to Find It in Europe

Jul 18, 2024 07:30 AM

easyJet and UNICEF Launch Campaign to Support Global Education

Jul 18, 2024 06:35 AM
White Beluga Whales

Silk Way West Airlines Transports Beluga Whales from Moldova to Spain

Jul 18, 2024 05:30 AM
Beach villas in the Maldives with a wooden walkway

beOnd Airlines and Ooredoo Maldives Partner to Enhance Travel Connectivity

Jul 18, 2024 04:30 AM
airliner on picturesque runway

The World's Five Most Breathtaking Runways

Jul 18, 2024 03:30 AM
Passengers exiting a metro train in Paris

Paris-Orly Airport Now Accessible in 25 Minutes via Extended Metro Line 14

Jul 18, 2024 02:30 AM
white united plane on park

United Airlines Apologizes After Incident with NFL Hall of Famer Terrell Davis

Jul 18, 2024 01:30 AM

China Airlines Expands North American Network with Seattle Route

Jul 18, 2024 00:05 AM

Emirates Opens First Travel Store in Hong Kong, Eyes More Flights to China

Jul 17, 2024 23:30 PM
gray airplane on parking

Minneapolis-St. Paul Becomes World's First Airport with Free HydroStations

Jul 17, 2024 22:30 PM
ITA Airways flight to Milan Linate

ITA Airways Launches Status Match Program with 10,000 Bonus Points for Global Frequent Flyers

Jul 17, 2024 21:55 PM