Through the Lens: A Pictorial tribute to the World’s Greatest Guitarists

Gibson Brands Inc. is celebrating its 120th anniversary this year and as a part of this occasion has decided to offer a visual treat to avid music lovers. ‘Gibson through the lens’ is a highly acclaimed photo exhibition of never seen before images of the ‘Gods of Guitar’. This event has been successful in countries such as Tokyo, Shanghai, London, Berlin, Los Angeles and Sydney. The proclaimed event has made its debut in India in collaboration with Vivanta by Taj hotels, the event will be hosted in 5 cities, starting off with Mumbai and moving on to Vivanta cities –Hyderabad, Chennai, Bangalore and Gurgaon.

Founded in 1894, Gibson is one of the fastest growing companies in the world. Headquartered in Nashville, Tennessee, USA, Gibson consists of a portfolio of over a hundred proclaimed names in consumer electronics, professional audio and musical instruments. In addition, Gibson brands have expanded further into the consumer market with the attainment of Philips’ home entertainment business, inventors of CD, DVD, MP4 and MP3 formats and also the cassette tape.

‘Gibson through the lens’ will include photographs clicked by legendary Rock lensemen such as Mick Rock, Ross Halfin, Baron Wolman, Bob Guerin, Neal Preston and the late Jim Marshall. The archive is curated by music photography collector Dave Brolan and the exhibition comprises of over sixty images signed by the photographers of unparalleled guitar heroes and rock icons like Noel Gallagher, Jack White, Jon Bon Jovi, Lenny Kravitz, Dave Grohl, Slash, Pete Townsend, Sir Paul McCartney, Wes Montgomery, Chuck Berry, Bob Dylan, Elvis Presley, Carl Perkins, Les Paul, Jeff Beck, B.B King, John Fogerty, Johnny Cash, Bob Marley, Eric Clapton, Frank Zappa, Angus Young, Keith Richards, Jimmy Page and Jimi Hendrix to name a few.

Gibson events at Vivanta in India will draw several music lovers to its premises as the Nation is gradually emerging as a competitive market for International bands. Several popular rock and metal bands have performed in the country in the past years to a surprisingly packed crowd. Gibson guitars are popular among several teen and professional musicians for its distinct features, superior sound quality and robust materials.

Vivanta by Taj is a chain of 29 hotels and resorts in India and Indian Ocean region. Spread across popular metropolitan holiday destinations like Kerala, Goa, Rajasthan, Maldives and Sri Lanka, Vivanta offers a stylish, vivacious and imaginative take on ‘cool luxury’. It offers energetic spaces, innovative cuisine, a smart use of technology and everything else that attracts a cosmopolitan world traveller.