Kerzner International Unveils Expansion Plans for SIRO in Los Cabos & Riyadh
Kerzner International Holdings Limited, renowned for its innovative hospitality and residential properties, continues to advance its new wellness brand, SIRO, by signing two new hotels. These additions, set to grace the landscapes of Riyadh, Saudi Arabia, and Los Cabos, Mexico, mark another step in Kerzner's quest to spread the SIRO experience worldwide.
Embodying Kerzner’s innovative legacy, SIRO emerges as a revolutionary concept, aligning with the growing societal emphasis on sports and wellness. The grand opening of SIRO Palmilla in Los Cabos, scheduled for 2027, promises a tranquil sanctuary on Mexico's Baja California Peninsula.
Developed by Fortem Capital, this refuge will offer 120 keys and a selection of SIRO-branded residences, including 14 standalone villas nestled within the Palmilla Reserve. Overlooking the legendary Palmilla Golf Club, SIRO Palmilla epitomizes luxurious living fused with wellness-centric experiences. Philippe Zuber, CEO of Kerzner International, remarked, "SIRO encapsulates the dynamic spirit of innovation that has defined Kerzner for over three decades. Our inaugural property, SIRO One Za’abeel in Dubai, has received overwhelming feedback since its launch in February 2024, laying a solid foundation for our efforts towards global expansion."
Meanwhile, SIRO Olaya Riyadh, set to open in 2028, will be situated in the Olaya district, offering guests convenient access to Riyadh's diplomatic quarter and business centers. Developed by 80 Real Estate Company, this urban oasis will feature 200 rooms and modern fitness facilities, enhancing Riyadh's hospitality landscape.
SIRO’s innovative approach integrates transformative wellness experiences with digital innovations, offering personalized recommendations across fundamental components of nutrition, physical fitness, sleep, recovery, and mindfulness. As Kerzner strides forward with its ambitious growth agenda, the SIRO brand stands as a testament to innovative wellness, complementing its esteemed portfolio of resorts.
