Saudia Elevates Travel Experience at Arabian Travel Market 2024

Saudia, the national airline of Saudi Arabia, has announced its participation in the 31st Arabian Travel Market (ATM), taking place from May 6 to 9, 2024, at the Dubai World Trade Centre. This significant event brings together industry leaders and experts to discuss the future of travel and tourism.

This year, Saudia is set to showcase its latest strides in digital transformation. A highlight of their participation is the introduction of the beta version of the Travel Companion platform. This innovative tool, equipped with advanced AI technology, offers a user-friendly interface in both Arabic and English, addressing the diverse needs of its users.

H.E. Engr. Ibrahim Al-Omar, Director General of Saudia Group, expressed enthusiasm about the airline's return to this influential global platform. He noted the opportunity it presents for Saudia to display its recent achievements and to forge and strengthen partnerships within the global travel and tourism community.

Saudia's commitment to enhancing the tourism sector is in alignment with Saudi Arabia's Vision 2030, which aims to diversify the economy and develop public service sectors such as tourism, recreation, and culture. The airline's participation in ATM 2024 is part of a broader strategy to tap into the latest trends and foster collaboration across the industry.