Wyndham’s Women Empowerment Initiative Drives Impressive Hotel Expansion
Wyndham Hotels & Resorts celebrates a significant achievement with its Women Own the RoomSM initiative, as it surpasses 15 hotel openings and secures over 50 signings within a span of just over 24 months. This milestone highlights the initiative's impactful contribution to fostering diversity and empowerment in the hospitality sector.
In Parsippany, N.J., on March 19, 2024, Wyndham Hotels & Resorts announced a notable milestone for its Women Own the RoomSM initiative. This initiative, aimed at empowering women in the hospitality industry, has seen remarkable success, boasting over 15 hotel openings and more than 50 signings in a relatively short period.
The Women Own the Room initiative, a pioneering endeavor, has garnered a community of over 550 current and prospective women hotel owners. It addresses the prevalent gender disparities in hotel ownership, where despite comprising nearly 60% of the workforce, women hold only one leadership position for every 10 men, as per data from the U.S. Bureau of Labor Statistics and the Castell Project.
Women Own the Room offers comprehensive financial solutions, personalized operational support, and a nurturing community for networking and education.Apart from the benefits offered by Women Own the Room, Wyndham franchisees also enjoy the Wyndham Advantage, a suite of resources including marketing, distribution, and technology support. With over $275 million invested in innovative technology over the past five years, Wyndham franchisees gain access to industry-leading tools and a vast customer base through Wyndham Rewards, the top-ranked hotel rewards program.
Since its inception in early 2022, Women Own the Room has facilitated the signing of more than 50 hotels, representing over 4,000 rooms across the U.S. and Canada. With 16 hotels already open and more expected in the coming year, the initiative continues to drive growth and diversity in the hospitality sector.
As Wyndham Hotels & Resorts continues its journey of growth and empowerment, it remains steadfast in its commitment to driving positive change within the hospitality industry. Through initiatives like Women Own the Room, the company not only enhances its own success but also uplifts women entrepreneurs and fosters diversity and inclusion. With a forward-thinking approach and a dedication to excellence, Wyndham Hotels & Resorts paves the way for a more vibrant and inclusive future in hospitality.