UN Tourism and Albania: Catalyzing Sustainable Growth Through Investment

UN Tourism, in collaboration with the Ministry of Tourism and Environment of Albania, recently hosted a significant conference in Tirana, "Tourism Investments and Economic Development in Europe." Aimed at revitalizing European tourism, the event attracted a diverse group of stakeholders, including leaders from the hospitality, aviation, and real estate sectors. The conference emphasized strategic investments to rejuvenate Europe's tourism sector, focusing on resilience and sustainable growth in alignment with Agenda 2030.

At this event, UN Tourism unveiled its "Tourism Doing Business in Albania" guidelines, spotlighting Albania’s burgeoning tourism sector. Albania, ranking 4th globally for its significant increase in tourist arrivals in 2023, has demonstrated remarkable economic resilience and growth potential. With 10.1 million international visitors in 2023, Albania's tourism industry has significantly contributed to its economic growth, with the GDP reaching USD 23 billion.

Highlighting Albania’s attractiveness for investment, UN Tourism Secretary-General Zurab Pololikashvili and Executive Director Natalia Bayona noted the country's strategic location, developing infrastructure, and government efforts to enhance foreign direct investment. The recent surge in FDI, particularly within the tourism sector, and legislative support for startups, underscore Albania's promising economic trajectory.

The guidelines offer insights into Albania’s investment climate, highlighting its success in attracting consistent foreign investment and promoting strategic tourism projects. These efforts have resulted in substantial job creation and underscored tourism's pivotal role in Albania's economic development. As Albania emerges as a key player in the global tourism market, its journey illustrates the impact of strategic investments on sustainable economic growth.