TUI Musement and loveholidays Launch Partnership for Tours and Activities
TUI Musement, a global tours and activities operator under the TUI Group, and online travel agent loveholidays have announced a new partnership, enabling customers to book various tours, activities, and attraction tickets directly through their platform.
This collaboration gives loveholidays customers access to a wide range of services, including museum visits, city tours, food and wine tastings, as well as various adventure activities. These offerings cover beach resorts, city tours, and long-haul destinations. Services can be booked in advance, before the start of the holiday, or on-site.
A representative from loveholidays, Laurence Stock, noted that this partnership expands booking options and adds value for loveholidays customers. The package also includes unique excursions from the TUI Collection series, as well as National Geographic day tours, developed in collaboration with National Geographic Expeditions.
Nishank Gopalkrishnan, Chief Commercial Officer at TUI Musement, highlighted that this new partnership strengthens the company's position as a leading partner in the tours and activities sector. He mentioned that the collaboration with loveholidays complements a growing portfolio of partner brands.
The new partnership between TUI Musement and loveholidays comes amid the company's overall growth, having attracted a number of international airlines, hotels, and tourism technology companies for collaboration in 2024. This agreement, therefore, confirms TUI Musement's strengthening position in the tours and activities industry.