Travel revenge: what this term means and why it is losing popularity

Over the past two years, the world has witnessed both a pandemic and a surge in the use of a new term - "revenge travel." This phrase gained popularity with the advent of vaccinations and the reopening of borders after a period of strict isolation due to the Covid-19 pandemic.

"Revenge travel" reflects not only the long-awaited trips that some missed during quarantine but also a general desire to travel and return to an active lifestyle after months of restrictions, as reported by the Daily Courier.

According to the latest annual Travel Outlook report for 2024 by the financial advisory firm Deloitte, there has been a significant increase in airport traffic, estimating a 12.5% increase from January to November 2023 compared to the same period the previous year.

Surprisingly, only 11% of respondents admitted that their trip was motivated by a desire to "catch up" after a long period of not traveling. This data suggests that, despite the resurgence in travel activity, many travelers are finding new and inspiring motivations for their adventures.

"The intention to travel seems to persist, indicating a long-term change: people value travel over purchasing durable goods," believe the experts.

It's noteworthy that the demand for summer travel continues to grow in the United States. While in 2021, 41% of passengers traveled with paid accommodation, the following year saw 46% of such tourists, and in 2023, this figure reached 50%.

Globally, the number of trips made by average tourists around the world has also increased, rising from 2.3 in 2022 to 3.1 currently.

Additionally, the number of people with laptops has significantly increased among travelers. These are tourists who prefer remote work and are not tied to the office. The number of people doing work during personal trips to extend their stay away from home has increased from about one in five in 2022 to one in three by 2023.

There is also a growing interest in outdoor activities. For instance, the number of people intending to visit a major attraction during the summer months has increased from 42% in 2021 to 49% now. Interest in attending a concert or festival has also risen from 20% to 25%.

However, the growth of corporate travel is slow, with more and more companies reassessing the value of sending employees on trips in the current economy. By the end of last year, 2023, such trips only amounted to 80% of the 2019 level.