Tirana to Spotlight Tourism Investment Opportunities in Europe

By Ivan PetrenkoMar 25, 2024 09:33 AMNews
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Attendees taking notes at a conference
Attendees taking notes at a conference. Source: unsplash

On April 9, 2024, Tirana, Albania, will host a significant conference alongside the 70th meeting of the Commission for Europe, focusing on "Tourism Investments and Economic Development in Europe." This event seeks to showcase Albania's potential as a burgeoning tourism investment destination and discuss broader trends in tourism investments that could spur economic growth across the continent.

The conference will feature opening remarks from notable Albanian officials, including Deputy Prime Minister Belinda Balluku and Mirela Kumbaro Furxhi, Minister of Tourism and Environment, alongside Zurab Pololikashvili, Secretary-General of UN Tourism. A key highlight is the unveiling of the "Tourism Doing Business: Investing in Albania" guide, providing insights into Albania's investment landscape.

Natalia Bayona, Executive Director of UN Tourism, will further discuss Albania's unique investment opportunities, aiming to attract global investors. The event will also delve into global tourism investment trends, offering a wide-angle view on how investments can drive positive change in the sector, enhance economic growth, job creation, and infrastructure development.

A high-level panel and a session on successful tourism investment stories in Albania are planned, although speakers are yet to be announced. These discussions will underscore the importance of collaborative efforts in attracting investments and fostering an environment conducive to growth and sustainability in the tourism sector.

Concluding with closing remarks and a networking lunch, the conference promises to be a pivotal platform for fostering dialogue and partnerships in tourism investments, highlighting Albania's role in Europe's tourism economy.

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