The Japanese plan to spend less money on enjoying cherry blossoms this year due to a reason
According to a recent study, both Japanese citizens and non-Japanese residents in Japan are planning to spend less money on cherry blossom viewing this year. The anticipated budget for visiting locations with the stunning pink trees has decreased compared to the previous year due to the impact of inflation.
Tokyo-based marketing firm Intage Inc. reported that tourists intending to travel to witness the blossoms are likely to spend an average of 6,872 yen per person, a decrease of 0.9%. This information was reported by Japan Today.
Nevertheless, it is expected that more people will partake in this popular seasonal event in Japan compared to last year. The number of those planning to view the blossoms in person has increased by 3.2% to 34.5%.
An online survey of 2,500 respondents aged 15 to 79 revealed that 57.8% of them felt the rise in prices compelled them to take cost-saving measures, such as cutting back on expenses for cherry blossom trips or foregoing travel altogether.
When questioned about their spring travel destination, the majority of respondents (73.1%) selected "a nearby location, during the daytime."
As previously reported by TravelWise, cherry blossom occurs from late March to mid-April, and this is the time when millions of travelers go on a trip.