Sofitel and French Bloom Debut 'Golden Kick' for Inclusive Celebrations

In a landmark partnership, Sofitel, the first international luxury hotel brand from France, collaborates with French Bloom, known for its sophisticated non-alcoholic sparkling wines. This union introduces 'Golden Kick', a special non-alcoholic cocktail for Dry January, catering to guests at over 120 Sofitel hotels worldwide. This initiative marks a shift towards more inclusive celebrations in the hospitality industry.

Sofitel's commitment to French heritage, blended with local cultural elements, is mirrored in French Bloom's approach to winemaking. French Bloom utilizes centuries-old French techniques to produce its alcohol-free organic sparkling cuvées, showcasing innovation in the non-alcoholic beverage sector.

This partnership aims to enhance the beverage experience for all guests, aligning with the French art-de-vivre. French Bloom's dealcoholized organic wines, Le Blanc and Le Rosé, offer a sophisticated alternative to traditional alcoholic beverages, embodying the spirit of inclusivity in celebrations.

The Golden Kick, developed for Sofitel's festive season and Dry January, symbolizes the collaboration's ethos. Inspired by the Parisian tradition of street lighting and Sofitel's Candle Ritual, this signature drink embodies inclusivity and warmth, available across Sofitel properties.

With the inclusion of French Bloom's sparkling wines in Sofitel's minibars and restaurants, guests have access to an expanded beverage selection, ensuring a luxurious experience for everyone, irrespective of their alcohol preferences.

This partnership represents a significant development in luxury hospitality, emphasizing inclusivity and diversity in guest experiences, and highlighting the evolving landscape of luxury travel where tradition and modern needs converge.