Shropshire: An Unlikely Gem Among Top Global Travel Destinations

In a surprising twist, Shropshire, a county in the UK, has been named one of the top ten global 'destinations to watch' this year by travel experts, as per a report from Abta. This announcement positions the UK's 'rural gem', nestled on the Welsh border, alongside renowned tourist hotspots like Aruba, Mauritius, and Vietnam.

In her article, Lizzie Thomson explains how Shropshire is renowned for its picturesque landscapes and charming towns and villages that offer a tranquil escape from the hustle and bustle of city life. For those looking for an exciting holiday close to home, this county offers a variety of activities. From exploring historical sites and cycling along green hedgerows to water sports such as canoeing and kayaking on its many rivers, Shropshire caters to a wide range of interests.

Family-friendly attractions such as Hoo Zoo and Dinosaur World, and the British Ironwork Centre with its deer population, top TripAdvisor’s list for 'Top Things To Do' in Shropshire. These spots make the county an ideal destination for family vacations.

However, Shropshire's appeal extends beyond its scenic beauty. It holds a significant place in history as the birthplace of the Industrial Revolution. Additionally, the town of Much Wenlock played a pivotal role in the revival of the Olympic games in 1850. These historical ties add a layer of depth to the visitor's experience.

Tourism in Shropshire is on the rise, with towns like Shrewsbury, Ironbridge, Church Stretton, and Ludlow drawing in thousands of tourists annually. Last year alone, 1.5 million people spent at least one night in the county, highlighting its growing popularity as a travel destination. Mark Hooper, head of Visit Shropshire, attributes this surge in interest to travelers seeking authenticity, history, nature, and great food - all of which Shropshire abundantly offers.

This recognition by Abta places Shropshire in a league with other global destinations known for their unique offerings. From the 'Maldives of Europe' beaches in Albania to the historic cities in the Spanish region of Extremadura and Saxony in Germany, the list is diverse. Each destination, including Shropshire, offers a unique blend of nature, culture, and history, appealing to a wide range of travelers seeking novel experiences in their journeys.